A Quote by Ralph H. Baer
Going back to the technical track of my life, note that I have been designing electronic products, both of the consumer and defense electronics variety, since Pluto was a pup. Many of these products broke new ground... creativity at work!
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In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
Ambient Devices develops a new generation of consumer electronic products.
The passive American consumer, sitting down to a meal of pre-prepared food, confronts inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any part of any creature that ever lived. The products of nature and agriculture have been made, to all appearances, the products of industry. Both eater and eaten are thus in exile from biological reality.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
I think, for young people, and I think, for women, it's great to work in new products and derivatives products because, if you work in a plain-vanilla product, it's going to take you decades to get to a level where other people are. If you work in a brand new business, no one is more experienced than you are.
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the secondary market of those products. Google is the authority for information about facts, but they're relatively undifferentiated.
We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused.
Miniaturization of electronics started by NASA's push became an entire consumer products industry. Now we're carrying the complete works of Beethoven on a lapel pin listening to it in headphones.
Capitalism historically has been a very dynamic force, and behind that force is technical progress, innovation, new ideas, new products, new technologies, and new methods of managing teams.
We are going to have a suite of products that you subscribe to - television, high-speed Internet, phone, home security, energy management, maybe even health care - and we are going to have many customers that are going to buy those products directly from us.
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects.
It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes or do something different on these new zero-risk products to show consumers they are different. I think they should do both.
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