A Quote by Ralph Ineson
At castings for commercials, you end up being told to do ridiculous things, such as animal impersonations. You probably get one commercial for 20 utter humiliations.
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Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.
I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
Sometimes when things you love get really commercial, you end up feeling betrayed by it.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
The Bush campaign for re-election has officially begun. They're actually running television commercials. Have you seen any of the television commercials? In one of the commercials, you see George Bush for thirty seconds. In another commercial, you get to see George Bush for sixty seconds - kind of like his stint in the National Guard.
I think, a lot of times, bands will break up because their goal is commercial success, and most bands aren't going to get that: it's out of their control. If you do, you're one of the lucky ones, but that commercial success will likely fade, and you'll end up breaking up anyway.
I don't audition for "on-air" commercials - the ones where your face can be seen. I've auditioned for voiceover campaigns that I haven't gotten, but I don't really want to be seen in a commercial unless it's a product that I really love. Like, if Adidas asked me, I would do it in a heartbeat. But I did a Reebok commercial, one for Pep Boys, one for Dunkin' Donuts. I auditioned for commercials, but I really couldn't stomach it. It just didn't feel right.
We do not let our music get used in commercials for commercial products.
I usually know when something is going to end up being catastrophic but I don't really care. I find that the things that end up being earth shattering are the things that give me the most thrill.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
I was in a commercial when I was three. My godfather was a director and a producer of commercials. He took me in along with his kids and I couldn't remember my lines. I giggled my way through the commercial and they kept it.
Rightly it is said of utter, utter misery, that it 'cannot be remembered'; itself, being a rememberable thing, is swallowed up in its own chaos.
Beer commercials usually show big men, manly men, doing manly things: "You've just killed a small animal. It's time for a light beer." Why not have a realistic beer commercial, with a realistic thing about beer, where someone goes, "It's 5:00 in the morning. You've just pissed on a dumpster. It's Miller time."
I know a lot of guys say that when they are younger - 'I'm gonna get it, get my money, and get out' - and then end up wrestling until they're 50. But that could end up being me, too. I can tell you I want to get out early and end up eating my own words. All of a sudden, I'm 50, and I'm still walking out there.
I wake up every morning bolt upright, whether it's a commercial, not that that's a good thing or a bad thing, because I shoot commercials in between movies. But whether it's a commercial or a movie where I'm shooting a major train wreck, the thing that worries me most is when I'm doing a performance thing.
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