A Quote by Randy Falco
Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
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I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books.
We are committed to getting our content to our audience in as many ways as possible. We are very excited about our partnerships.. and we relaunched our ABC app, which is going to be a great place and opportunity for our audience to find our shows in addition to throwback content and new ABC digital originals.
The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
Social media is a way to make communication easier. Obviously some people misunderstand it, some people take it personally, and some people are in a constant fight to grow their engagement. They even become obsessed. They feel like they need to be popular on social media. The most important thing is: You've got to be secure in yourself. In order to have influence on other people, you've got to know who you are, first of all. The reason I get happy when I get more engagement is because that means I did something right in terms of my audience enjoying my content.
In Korean, the word 'future' is made up of two parts. The first part means 'not,' and the second means 'to come.' In that sense, 'future' means something that will not come. This is to say the future is now, and our now is us living our future.
Theater is an engagement between the actor and the audience. Film is a different sort of medium. It's not immediate, but in some ways it's more involving.
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to deliver healthcare... and that means consumerism is going to play a bigger role.
I believe that DVD is that which gives some hope to retaining some content in movies that will appeal to an older audience or the more sophisticated audience or the audience that doesn't need or desire to see a movie on a Friday night.
You wouldn't expect ABC or any of the mainstream networks to take a position on immigration, health care, anything. But at Univision, it's different. We are pro-immigrant. That's our audience, and people depend on us. When we are better represented politically, that role for us will recede.
Well, in our industry it's that the movies cost so much money to make they have to appeal to a broad audience. And I think that's part of what will loosen up in the future, as technology makes it cheaper, you'll be able to make films for a more selective audience. I think people will be able to make more personal movies.
More people have more access to more readers for less money than ever before in history. It means a lot of dross; but it means a lot of very talented people can find and nurture a readership in ways that were not possible twenty years ago. From a creative perspective, that is all that writing is about.
I look at the way that my kids interact with technology, and it becomes a mirror to the ways in which I myself interact with technology. I can see the ways in which that addiction and compulsion starts to settle in on them, and it's much more unnerving to see it in them than it is to experience it myself.
To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
I know having a social media profile removed is a 21st century privileged problem - but it is the way a lot of us live. These profiles mimic our physical selves and a lot of the time are even more important. They are ways to connect with an audience, to start discussion, and to create change.
We have lost our vision for the future. Before, we say, 'Nothing will be the same. Cars will fly, and we go to the end of the universe.' We have this kind of naive but exciting idea of the future. Now, the vision has been reduced to ways to select our garbage and how to survive global warming.
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