A Quote by Randy Orton
All the fans that are aware that I'm a family man and I have five kids and the newborn, and they send messages on social media or a sign in the audience, or they just say it to me person-to-person on the street, I appreciate all of that.
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Our target audience is mostly men aged between 15 and 35. But many women also send me messages on social media sites saying how much they enjoy SFL.
I feel like in NASCAR, there's not many personalities that take up social media. Most of the time, it's just the media person doing it for them, and you don't get that connection with the fans when you do that.
I was a very private person. I never had an open social media account. So, for me to walk down the street and have people say, 'Hey, Tan!' I turn around thinking, 'Do I know you?'
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
I've noticed that a lot of people who criticize me are from the U.K. - both in the press and on social media. Since I've been here, I've gotten a lot of stares on the street, but in the States, people always come up to me and say, 'I love your hair' or 'I love your dress, you're so cute.' Here, people just look at me like I'm a crazy person.
I come from a theater background, and if you're doing a play, your audience is right there, and you're able to have that one-on-one experience. Doing more TV now, when fans come up to me on the street and talk to me on social media, that's a way to bridge that gap.
Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
We all know or have read about someone who has been burned on social media. We have taught our kids not to post pictures publicly that could impact their future, but we have not yet taught ourselves that texts, messages and social media posts could be used just as maliciously or with as much downside as pictures.
I spent nearly two decades as a social worker and an educator with kids. So, my whole life has been about helping middle-class families. So it's just kind of a hollow argument to say I'm not a family person.
Of course, I always try to integrate my life on social media but I would be the last person to post a random picture just to get likes and just so that I can create some social media feed. For me, a post should have some meaning.
I try to use social media as a tool for good. Fortunately I can say that social media has treated me pretty well. I've been exempt from a lot of the mean comments. Of course it happens now and then. It's funny because let's say a rude or off-putting comment comes in, rather than ignore it, I'll talk to that person and there are so many times I've gotten apologies, like "I totally understand, I'm with you."
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
I would always just get DMs from my fans, because people know I'm an advocate for anti-bullying. So I would always just look at my messages and see a bunch of my fans saying, 'Look at what this person said to me, I don't know how to deal with this.'
It's possible I'm a weird person, you know, and if I could only write for people who are like me, I wouldn't have any audience at all. Ultimately, I'm my audience. I'm writing stories for myself. I don't have kids of my own, and I don't hang around kids all that much. Maybe that puts me at a disadvantage.
The thing for me is, if I wanted a co-sign, then I would rather the co-sign be to me personally than on social media. That way, it's just someone I respect telling me they respect what I'm doing.
You don't even know if the person you're communicating with online is actually that person. And your persona on your social media - your Facebook or Twitter - may not be the person you are in real life. So then, who is the real person? Is it somewhere in between?
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