A Quote by Randy Pitchford

Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience. — © Randy Pitchford
Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.
When you think of what 'Borderlands 3' should be, it should be massive. It should be bigger and better than 'Borderlands 2.' It should carry forward the story.
Perhaps nothing ud be a lesson to us if it didn't come too late. It's well we should feel as life's a reckoning we can't make twice over; there's no real making amends in this world, any more nor you can mend a wrong subtraction by doing your addition right.
I would like to reach non-gamers. It's always great when guys come up to me who are gamers and represent my usual audience, but they'll say, 'You know, Psychonauts is the only game I can actually get my girlfriend to play with me.'
Children have a lesson adults should learn, to not be ashamed of failing, but to get up and try again. Most of us adults are so afraid, so cautious, so 'safe,' and therefore so shrinking and rigid and afraid that it is why so many humans fail. Most middle-aged adults have resigned themselves to failure.
We're just afraid, period. Our fear is free-floating. We're afraid this isn't the right relationship or we're afraid it is. We're afraid they won't like us or we're afraid they will. We're afraid of failure or we're afraid of success. We're afraid of dying young or we're afraid of growing old. We're more afraid of life than we are of death.
I think that we as humans have this intuition that we should be afraid, in order to protect us from things, or be afraid in order to prepare us against things. In most emotional situations you cannot prepare, so it is really just a waste of energy. I just realised all of this - that being scared and putting my body into a serious stress situation - was actually hurting me more and wasn't making me feel healthier and was actually making me sicker when I was dealing with my disease.
One of the things I'm excited about is the observation that gamers are creators and creators are gamers too. We used to think of creators as workstation customers and think of gamers as consumers.
I don't think anyone's made a videogame yet that is me as the target audience.
The act of writing should not be accompanied by the sense of an audience, someone peering over your shoulder, but in nonfiction I think it’s almost imperative that you identify an audience so you can confirm or challenge or undermine whatever ideas or prejudices they might have about your subject.
Don't be afraid of failure. That's not an easy lesson for teenagers - especially teenage girls - to learn. Our society sends us a lot of messages that imply we're supposed to be ashamed when we fall short. But I think we should be throwing each other failure parties!
We live in a social media world where there are people who have perhaps done nothing big but are earning more than us, who are these people following them, making them stars? It is the audience.
Surveys of thousands of gamers have shown that they're more likely to play real music if they play a music videogame. So it's an interesting relationship where the games aren't replacing something we do in real life, they're serving as a springboard to a goal we might have in real life, like learning to play an instrument.
I think people are afraid. I remember when we'd have discussions in the '60s among people who were active. We'd say, "Well, people are afraid," and the answer to us was, "If you're afraid, you know you should be doing something." People are afraid today, but they're not doing anything.
You can polish and iterate and double down on what the magic was. You can make a much better thing. A much cleaner thing, a much more solid thing. And that's what 'Borderlands 2' is to 'Borderlands.'
Xbox has been created by gamers for gamers.
One has to draw upon one's own musical thoughts and one's own musical acumen, and not to be afraid to let that come into one's work. Perhaps that comes with more experience, but perhaps it also comes with daring, and believing that you should.
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