A Quote by Ray Anderson
I always make the business case for sustainability. It's so compelling. Our costs are down, not up. Our products are the best they have ever been. Our people are motivated by a shared higher purpose - esprit de corps to die for. And the goodwill in the marketplace - it's just been astonishing.
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During the last five years, those four advantages-costs, products, people, goodwill-have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough-38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success-this new paradigm-has a name: "Doing well by doing good". It is a better way to bigger profits.
My definition, the definition that I've always believed in, is that esprit de corps means love for one's own military legion - in my case, the United States Marine Corps. It means more than self-preservation, religion, or patriotism. I've also learned that this loyalty to one's corps travels both ways: up and down.
Jobs are just about the best they've ever been. We've created almost $4 trillion in wealth if you look at your stock values and you look at what's going on with our country. But we've created tremendous wealth. The enthusiasm and spirit on every single index is higher than it's ever been before for our manufacturers and for our companies. After spending billions of dollars defending other people's borders, we are finally going to defend our borders.
We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.
I am firmly opposed to the government entering into any business the major purpose of which is competition with our citizens... for the Federal Government deliberately to go out to build up and expand... a power and manufacturing business is to break down the initiative and enterprise of the American people; it is the destruction of equality of opportunity amongst our people, it is the negation of the ideals upon which our civilization has been based.
People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.
As Scots - like everyone else - we live in an increasingly inter-connected world that demands shared solutions to shared problems. Walking away from others have never been our way. Walking with others has been our heritage and still represents our best future.
I've always felt that where Priest has been able to get to, it's been down to discipline, our real love and commitment to making the best music that we can make, and never forgetting our fan base.
If we somehow put a value on species extinction and factor that into our costs that bottom line would look very different. IF we put any resource depletion into costs our bottom line would change. So what we have is a dishonest market that does not take into account all the costs when it establishes its prices. We need an honest marketplace before we can let the market work for sustainability rather than against it as it works today.
In our prehistoric past, we would have lived in extended families, surrounded by kin whose interests we might have wanted to promote because they shared our genes. Now we live in big cities. We are not among kin nor people who will ever reciprocate our good deeds. It doesn't matter. Just as people engaged in sex with contraception are not aware of being motivated by a drive to have babies, it doesn't cross our mind that the reason for do-gooding is based in the fact that our primitive ancestors lived in small groups.
Most people would say they live with an internal angst that they can't always put their finger on. This is because the Internet has changed our very way of being in this world, compelling us to be perpetually "on" - from our cars to our computers, our tablets to our smartphones, our desks to our living rooms or dining tables, our churches to our libraries to our schools.
We've always been modestly leveraged, and we've never believed in a great deal of leverage on either our private equity business or on our investment banking business. And I think it really goes back to my uncle and dad growing up in the Depression and just seeing what happened to people who were overly levered.
So Americans understand the costs of war. Yet as a country, we will never tolerate our security being threatened, nor stand idly by when our people have been killed. We will be relentless in defense of our citizens and our friends and allies. We will be true to the values that make us who we are.
Our surest protection against assault from abroad has been not all our guards, gates and guns, or even our two oceans, but our essential goodness as a people. Our richest asset has been not our material wealth but our values.
From our best qualities come our worst. From our urge to pull together comes our tendency to tear each other apart. From our devotion to a higher good comes our propensity to the foulest atrocities. From our commitment to ideals comes our excuse to hate. Since the beginning of history, we have been blinded by evil's ability to don a selfless disguise. We have failed to see that our finest qualities often lead us to the actions we most abhor, murder, torture, genocide and war.
As a Cherokee, I can attest to the fact that Native Americans have been on the losing side of history. Our rights have been infringed upon, our treaties have been broken, our culture has been stolen, and our tribes have been decimated at the hands of our own United States government.
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