A Quote by Ray Johnson
Ordinary people can spread good and bad information about brands faster than marketers.
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We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.
Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.
You can make an idea spread for good but you can also make an idea spread for bad and the power to make an idea spread, memetics, you know which now people talk about memes.
When it comes to partisan politics, everyone is a hypocrite. And all they care about is whether it hurts or helps them ... Is it good or bad for the Democrats? Is it good or bad for the Republicans? Is it good or bad for Jews, or good or bad for blacks, or is it good or bad for women? Is it good or bad for men? Is it good or bad for gays? That's the way people think about issues today. There is very little discussion of enduring principles.
Emotions are far more contagious than any disease. A smile or a panic will spread through a group of people far faster than any virus ever could. When you walk into the office or a negotiation, then, wash your bad mood away before you see us. Don't cough on us, don't sneeze on us, sure, but don't bring your grouchiness, your skepticism or your fear in here either. It might spread.
The spread of online information isn't just good for charities. It's also good for donors. You can go to a site like Charity Navigator, which evaluates nonprofits on their financial health as well as the amount of information they share about their work.
That is a lot of the reason I do what I do, to really spread the word and spread information and turn people onto different things they may not be, y'know, aware of. That is what Naked City is certainly about.
That is a lot of the reason I do what I do, to really spread the word and spread information and turn people onto different things they may not be, y'know, aware of. That is what Naked City is certainly about
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
There's so much more bad information than good information out there - everybody's got something to say and it's usually wrong.
Rumors spread faster than news and news spreads faster than the happenings
bad news travels faster than good.
Give a truly good person power, and they’re still a good person. Give a bad person power, and they’re still a bad person. The question is always about the person in between. The one that isn’t evil, or good, but just ordinary. You don’t always know what an ordinary person is like on the inside.
I have found that by looking at what is rewarded and punished, and why, universally - i.e., in nature as well as in humanity - I have been able to learn more about what is "good" and "bad" than by listening to most people's views about good and bad.
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