A Quote by Raymond Rubicam
Mirror the reader to himself and then show him afterward how your product fits his needs.
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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
I have this love for Mattie. It was formed in me as he himself was formed. It has his shape, you might say. He fits it. He fits into it as he fits into his clothes. He will always fit into it. When he gets out of the car and I meet him and hug him, there he is, him himself, something of my very own forever, and my love for him goes all around him just as it did when he was a baby and a little boy and a young man grown.
All the same, they [books] do serve some purpose. Culture doesn't save anything or anyone, it doesn't justify. But it's a product of man: he projects himself into it, he recognizes himself in it; that critical mirror alone offers him his image.
When you come to knowing God, the initiative lies on His side. If He does not show Himself, nothing you can do will enable you to find Him. And, in fact, He shows much more of Himself to some people than to others—not because He has favourites, but because it is impossible for Him to show Himself to a man whose whole mind and character are in the wrong condition. Just as sunlight, though it has no favourites, cannot be reflected in a dusty mirror as clearly as in a clean one.
It makes him contemptible to be considered fickle, frivolous, effeminate, mean-spirited, irresolute, from all of which a prince should guard himself as from a rock; and he should endeavour to show in his actions greatness, courage, gravity, and fortitude; and in his private dealings with his subjects let him show that his judgments are irrevocable, and maintain himself in such reputation that no one can hope either to deceive him or to get round him.
The analytical writer observes the reader as he is; accordingly, he makes his calculation, sets his machine to make the appropriate effect on him. The synthetic writer constructs and creates his own reader; he does not imagine him as resting and dead, but lively and advancing toward him. He makes that which he had invented gradually take shape before the reader's eyes, or he tempts him to do the inventing for himself. He does not want to make a particular effect on him, but rather enters into a solemn relationship of innermost symphilosophy or sympoetry.
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
There were a lot of lessons of production to be learned. On the page, the biggest thing you learn on any TV show is how to write to your cast. You write the show at the beginning with certain voices in your head and you have a way that you think the characters will be, and then you have an actor go out there, and you start watching dailies and episodes. Then, you start realizing what they can do and what they can't do, what they're good at and what they're not so good at, how they say things and what fits in their mouth, and you start tailoring the voice of the show to your cast.
Whoever comes to me finds me a mirror to whatever is in his heart. Thus, I try to help him to see qualities in himself that he needs to overcome.
A guide, on finding a man who has lost his way, brings him back to the right path—he does not mock and jeer at him and then take himself off. You also must show the unlearned man the truth, and you will see that he will follow. But so long as you do not show it him, you should not mock, but rather feel your own incapacity.
Quotation... A writer expresses himself in words that have been used before because they give his meaning better than he can give it himself, or because they are beautiful or witty, or because he expects them to touch a cord of association in his reader, or because he wishes to show that he is learned and well read. Quotations due to the last motive are invariably ill-advised; the discerning reader detects it and is contemptuous; the undiscerning is perhaps impressed, but even then is at the same time repelled, pretentious quotations being the surest road to tedium.
That song [ "Proud of your boy" ] in particular, I sing towards the beginning of the show [Aladdin], and what it does is show his wants and needs at the beginning and what's motivating him and carry it throughout the show. It gives him layers and dimensions. He's a well rounded character and it's great.
How many of you say: I should like to see His face, His garments, His shoes. You do see Him, you touch Him, you eat Him. He gives Himself to you, not only that you may see Him, but also to be your food and nourishment.
In this world him who does not abandon himself the Almighty will not desert. Him who helps himself will the Almighty always also help; He will show him the way by which he can gain his rights, his freedom, and therefore his future.
When the shoe fits, the foot is forgotten. When the belt fits, the belly is forgotten. When the heart is right, "for" and "against" are forgotten. No drives, no compulsions, no needs, no attractions: Then your affairs are under control. You are a free man.
Every man speaks and writes with intent to be understood; and it can seldom happen but he that understands himself, might convey his notions to another, if, content to be understood, he did not seek to be admired; but when once he begins to contrive how his sentiments may be received, not with most ease to his reader, but with most advantage to himself, he then transfers his consideration from words to sounds, from sentences to periods, and, as he grows more elegant, becomes less intelligible.
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