A Quote by Raymond Rubicam

The only purpose of advertising is to sell. It has no other function worth mentioning.

Raymond Rubicam

Quote Topics

Advertising Function Only Other Purpose Sell Worth

Quote Author

Raymond Rubicam
June 16, 1892 - May 8, 1978

If I had caused any trouble worth mentioning, you would have read about it in 'Star' magazine, which is probably why I didn't cause any trouble worth mentioning.

Danica McKellar

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Paul Arden

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett

There are some very general ideas that people can keep in mind; they're kind of truisms. It's only worth mentioning them because they're always denied.

Noam Chomsky

If you believe people have no history worth mentioning, it's easy to believe they have no humanity worth defending

William Loren Katz

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

Bob Filner

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

You sell your happiness for peanuts! You sell your smile for pennies! I tell you, it's not worth it. The entire world is not worth your smile. Even if you are made the king or the emperor of the world, it's not worth giving away your smile.

Sri Sri Ravi Shankar

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

John O'Toole

I watched the first moon landing at a bar in Paducah, Kentucky, a fact worth mentioning only because I still remember how suddenly silence descended on this raucous place when Neil Armstrong started coming down that ladder.

Pamela Sargent

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.