A Quote by Rebecca MacKinnon
Every news organization needs a social media strategy.
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I think it would be a mistake for social media companies to try to, on their own, determine or deign what is a fake news story and what isn't and shut it off, or what's a good news organization or a bad news organization. That's a very, very slippery slope.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
A so-called news organization called the Denver Guardian - which, by the way, doesn't exist - wrote an article and pushed it on social media that said that the pope had endorsed Donald Trump. That's the perfect definition of fake news. It was intentionally designed to deceive.
I don't really have a strategy for social media. I think that's my strategy is that I don't have a strategy.
While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
Criticizing Fox News has nothing to do with criticizing the press. Fox News is not a news organization. It is the de facto leader of the GOP, and it is long past time that it is treated as such by the media, elected officials and the public.
I talk about millennials with a healthy dose of humility, as I'm a card-carrying member of Generation X. But I have daily interaction with young people at Dana Perino & Co., through my Minute Mentoring organization, with digital friends on social media, and especially at Fox News.
The way things happen on social media is so abusive and everyone needs to take personal responsibility for what they write and not allowing this misinterpretation and shaming culture on social media to persist.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
I read the paper pretty much every day, as well as getting news from the Internet and on TV. But I don't do social media at all; I'm a Luddite from that point of view.
Every great man exhibits the talent of organization or construction, whether it be in a poem, a philosophical system, a policy, or a strategy. And without method there is no organization nor construction.
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