A Quote by Rebekah Brooks
In a highly competitive newspaper market, every editor needs to appeal to female readers to boost their circulation.
Related Quotes
Before the web and these highly focused entities, journalists got to decide what was important to tell their audience and educated their readers. Now, journalists have to try and understand what their consumer actually wants to read and what angle they are looking for in order to keep audiences engaged in a highly competitive world.
I don't need every book to have female creators, I don't care if there are books that appeal mostly to guy readers. I don't care if some books have cheesecake. I am fine with all of that. It's the not allowing anything else that makes me furious.
I mean, does anyone seriously think there are no drugs in Olympic sports just because they do some kind of testing? They are highly competitive sports with highly competitive people and just with competitive business people do whatever they can do to get ahead.
There are those who believe a liberal or a conservative bias permeates the media. I don't. The operative press bias is one that favors conflict, not ideology, and it is lashed by a market-driven bias to boost ratings or circulation with more wow stories, more sizzle.
For heaven's sakes, in the newspaper days, when we had competing newspapers, and the newsstands sale was as important as the circulation - as the agreed-upon circulation, whatever you call that - in those days, why, gosh, the sensationalism was tremendous.
I can be highly competitive, which is ultimately why I chose yoga as a career. I thought it would drain the competitive drive out of me and allow me to be present and content. The yoga world has become highly competitive since then and it used to drive me crazy until I realized there's work for everyone.
The memoir by women, read by female readers, is considered a market form, not "great literature."
A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
We've never had a giant circulation. And we've always been a magazine for writers and for sophisticated readers. We've never had to run stories that would appeal to a million people. And what you end up with is a kind of tradition that might have staying power - the cockroach after armageddon.
The editor needs to put his own life on hold for the better of the magazine, the crew, and the readers. And to have a bigger vision of the magazine's style and an understanding that every [issue] should be well-balanced and hopefully surprising. To have a pink wall with a door of perception where he can bang his head on.
Every newspaper editor says the heart of the paper is the reporter - which is true - except for the pay!
Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.
Their constant yelping about a free press means, with a few honorable exceptions, freedom to peddle scandal, crime, sex, sensationalism, hate, innuendo and the political and financial uses of propaganda. A newspaper is a business out to make money through advertising revenue. That is predicated on the circulation and you know what circulation depends on.
Every newspaper editor owes tribute to the devil.
[Fr., Tout faiseur de journaux doit tribut au Malin.]
I am a competitive person with myself. I always find new goals to achieve, new challenges to breakthrough, and I try and do something new every day. And I'm highly competitive with myself.
If anybody reads an Indian newspaper, all these things are obvious, and so I am not breaking news. All I am doing is representing my community as it actually is. Also, I have to assume that readers are sophisticated enough to know that not every person in a community is the same, and so there are many people who would not force an abortion just because a fetus is female. Even within my stories, people hold opposing views.
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