A Quote by Red Auerbach

To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Remember you don't handle players-you handle pets. You deal with players. Stand up for your players. Show them you care-on and off the court. Very important-it's not 'how' or 'what' you say but what they absorb.
Stand up for your players. Show them you care on and off the court.
It's not that you're not smart anymore; it's that you're unwilling to do it. Coaches who coach know what I'm talking about. You just keep battling to help your coaches and your players, to refine your scheme, to break down your opponent, to find ways to travel and take care of your players.
Deep down, your players must know you care about them. This is the most important thing. I could never get away with what I do if the players feel I didn't care for them. They know, in the long run, I'm in their corner.
The owner or president is the person who controls the club. The coach's job is to keep him happy. But the key to success, as a manager, is your relationship with the players. Important clubs and important players succeed when the environment is correct. The players must enjoy their work and feel free to express their talents.
From our perspective, the most important thing is what you do with the players, how you handle them, your ability to communicate with them.
Some players aren't able to show their ability in Europe, but some players can - I think the most important quality in the successful players is that they are mentally strong.
I told our players at Butler, 'I hate to break it to you, but you aren't playing beyond here. That's reality. So why are you so concerned with yourself?' It's a hard lesson, but I told them, 'How you handle your role on this team will be remembered by your coaches and your teammates. It will define you.'
You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else's word in the organization, they feel secure. And if the players feel secure, they don't want to leave here. And if they don't want to leave here, they're going to do everything they can on the court to stay here.
To lead a group of players is to lead a group of people with different ways of thinking. You have to be prepared for that and know more than just about football. You have to speak a lot to the players, have to make them feel what you expect of them. Have to convince them. Therefore, it's very important for a coach to have a life outside football.
English players are as easy to coach. The problem is that the Premier League has the best players in the world, and statistically not all of them can be born in England. But we don't have enough English players: we are working very hard on it.
You must always work not just within but below your means. If you can handle three elements, handle only two. If you can handle ten, then handle only five. In that way the ones you do handle, you handle with more ease, more mastery, and you create a feeling of strength in reserve.
If the coach on the sidelines is not that strong, transmitting the kind of spirit he has, players won't always handle it well. Life becomes difficult. But, with Mourinho, everything is good. He knows when to be among his players, as 'one of us' making jokes as a friend, and when to be strong and distant, even severe.
Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Players' moods change on a daily basis, so it depends how you find your players, and up to you to get the best out of them.
It's the inability to handle the pressure that makes a big difference between the Italian players and the England players when it comes to the World Cup stage.
As a coach, your high standards of performance, attention to detail and - above all - how hard you work set the stage for how your players perform.
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