A Quote by Reed Krakoff
I think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I think about. If you try to make things timeless, you can end up with things that are neither exciting nor timeless. It's sort of like aiming for the middle in a way. At the same time, I never want to have to use the word trendy because it's not really what interests me. That's something that is gone tomorrow.
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The timelessness is completely important. It's partly about removing things that would become in some way nostalgic. There aren't really any markers of time, like furniture or a particular style of shoe that denote a particular period or place. I think that's why I like the outdoors, because it removes a sense of time and I want the painting to feel timeless, because it increases that sense of omnipotence.
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.
Some people say the things I do are annoying because I'm intentionally trying too hard to be relatable, but I'm really not. It's never really been my intention; I've never gone out of my way to be relatable to anyone. I just say what I want, and I'm pretty blunt about things.
I don't know about timeless. I actually think most of what I do is completely modern, but universally modern. Who decides what timeless even means? Are the things that we consider timeless now going to, in fact, be considered timeless in 300 years? Probably not.
I want my music to be something that people use in order to access parts of themselves. So in that sense, every piece I write is about all emotions at once, about the lines in between. It's never only about one thing or another. It's emotionally getting at those things that we can't really describe - things for which we don't have labels. So yes, it's about something, and it has a use. It's neither about nothing nor about something concrete - it's about what you bring to it as a listener.
I actually think that my films are intellectual. I think almost everything I do is intellectual, but I would never say that, because that's a compliment. That's up to others to say about me. The same way, I would never say I do art. I think art is up to history. It's up to other people to utter that word. So I try to be humble.
I don't want to make this sound negative at all, but in the best way possible I freaking give up. I give up. You can't try and make your life perfect. I'm just trying to have a good time, and I'm just trying to appreciate the things that I have around me. I give up on the 'dream' dream. I think that it's all a dream. I think it's all wonderful and terrible. And I give up in the nicest way.
The pop world is cool, but I never really thought of myself as part of it or wanting to be a part of it because I'm on a label that's not really like that. They're not trying to dress me up, they're not trying to do things like that. I feel like I'm sort of separate from that, actually.
One thing that got me started on it was the jean jacket. It's an item that could make you believe you're in the 50s or punk-rock 70s or grunge 90s. I was really focused on timelessness, and I think music is very timeless.
I want to write for people that are trying to do some kind of quality music. What I mean by quality music is not so much the trend, what is hot right now. I don't write trendy, I write what feels good and something that feels good will never get old. Timeless music is what I try to shoot for.
If you think someone's trying too hard, that's the worst thing they can do. To me, it's just desperate, never funny and never witty. It's kind of really old hat because just being shocking isn't enough. It has to change how you think about something. It has to startle you. It has to make you look at something and reconsider whether you're right. That's the whole point.
I think when people try to use their art for political views, I think they're art becomes smaller, less interesting. And so for me, as an artist, I'm trying to speak about things in a universal way and not be pedantic or small-minded and try to convince other people of my political views. But having said that, every day I live in sort of complete terror because of what I read in the newspaper and what is going on in the world. I'm constantly, as I think many of us are, overwhelmed by the sort of, mass psychosis that's occurring.
That's what's always been such a curious thing to me about feminism. They never lost any power. However, when you start talking about this particular area of our population, you're talking about the politicized nature of our country where feminism dominates and all heterosexual men want women. And all men realize you've got to do certain things. If you want to get a woman who happens to be a feminist, then you better do and say, be certain things. Men have gone crazy trying to be what they think women want them to be, and that's men in Washington, gone crazy.
I think you set up certain standards. I've always kind of believed in the Neil Pert way of making records where I'm trying to step it up every time I do something. You're trying to better yourself. You're also trying to make your audience or your listeners more interested. So, if you can up it, I think that's important.
As you get older you don't want to just do the same thing, otherwise there's not much point. I think it's more or less trying to write things that, perhaps, say more by doing
less, or you're always trying to refine things, make things a little simpler, a little more essential.
I am a director and I think actually they're not that different - dramas and docs aren't that different. When I'm doing a drama I'm trying to make things feel as believable and real as possible. The hair, the make-up, the costume, the design, you're trying to make it authentic. And when you've got a documentary it's all authentic, so what story are you going to tell and how do you make it dramatic and exciting? It's the same thing.
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