A Quote by Reem Acra
I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.
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I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
If we're having a glitzy over-the-top moment, fashion is very glitzy and over-the-top, you know, over-the-top. If we're having a moment where things are, you know, we're in a recession, fashion becomes quiet. So, in terms of popular culture, fashion and especially women's fashion is incredibly interesting, aside from satisfying just a particular need to create and arrange things in a way that one sees as beautiful. And so, in a certain way, it's fulfilling. In another way, it's very fleeting because it doesn't last very long. You know, a beautiful moment in fashion goes away very quickly.
If fashion is for everyone, is it fashion? The answer goes far beyond the collections and relates to the speed of fast fashion. There is no longer a time gap between when a small segment of fashion-conscious people pick up a trend and when it is all over the sidewalks.
A novel is what you dream in your night sleep. A novel is
not waking thoughts although it is written and thought
with waking thoughts. But really a novel goes as
dreams go in sleeping at night and some dreams are like
anything and some dreams are like something and some
dreams change and some dreams are quiet and some dreams
are not. And some dreams are just what any one would
do only a little different always just a little
different and that is what a novel is.
I'm not always the best at picking out what goes together. I always want to be presentable, but more than that, I want to be different. I've never just wanted to follow the crowd. I think that goes back to when I was a boy. If everyone was doing one thing, I'd do something different.
I had the honour and the privilege to launch the brand Dodo and Moa together with Amazon Fashion at the Amazon Fashion Studio. The brand is a brainchild of Zashed Fashiontech. It is a new age brand for women with a collection that is contemporary, fun and modern.
There's the psychotic ambitious side of myself that wants a fashion line and my own network and be like a combination of Oprah and Gwen Stefani. And have a perfume. Definitely a perfume.
I am beyond excited about my partnership with Gap Factory stores because they provide affordable, on-trend, high quality fashion for people of all ages. I have been a fan of the brand ever since I was a kid and have been wearing it ever since. The Gap brand is iconic like apple pie and I am honored to be a party of the family.
When I was at college, the idea of fashion was more immediate to me, whereas art photography, the depth of it, was a different thing. Storytelling - fanciful storytelling - can only be told through fashion photography. It's the perfect way to play with fantasy and dreams.
I have fans from every level of the fitness world, whether it's the elite competitor or just someone living a healthy lifestyle, and it's been my goal since day one to make sure that my brand has something to offer everyone.
For me, it's about having energy in the field and making sure I'm having fun and making sure everyone else around is having fun, whether it be telling a joke or something like that. It's to make sure we're all upbeat and we're ready to go.
Wisdom is the ability to realize that everyone has their own dharma, everyone goes their own way. What works for you is not the ultimate good. Know that other people have different way.
For me, perfume, must be adapted to fashion, not the other way around.
This is just the way it goes: there's always a cycle with music - it goes up and it goes down, it goes risque and it goes back, it goes loud then it goes soft, then it goes rock and it goes pop.
I'm always concerned about marketing or commercial philosophies. I can't feel good about having my name on a bottle of perfume that comes from a factory making perfume with all the same ingredients as every other perfume. I can't feel good about a factory overseas polluting the air for something with my name on it. I'm okay with music - because it's digital or a CD. My music is my emotion in a bottle. But how is a perfume supposed to reflect me? How is a sweatshirt supposed to represent me?
I always tried to be different from everyone else. Then I found out about boxing. That was the way I could be different from everyone else. I always went against the crowd.
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