A Quote by Reggie Fils-Aime
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
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I've always been a fan of Nintendo. My first memories of playing games are on my Nintendo 64 with 'Mario Kart,' so when I found out that Nintendo 3DS made a fashion game, I was drawn to it. 'Style Savvy Trendsetters' is great because anyone can play it.
I grew up and went from Nintendo to Super Nintendo to N64 to GameCube to Nintendo Wii to Xbox - I've always enjoyed playing games.
We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.
For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a steady cadence of great games in addition to strong titles at launch.
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'
I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.
Everything is worth it. The hard work, the times when you're tired, the times where you're a bit sad... In the end, it's all worth it because it really makes me happy. There's nothing better than loving what you do.
We play a lot of Nintendo games, a lot of Mario Kart, Super Smash Bros, a few different card games, really just stuff so we can stay loose and get your mind off of swimming before going into the meet with full focus.
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.
In key times I performed well against Rafael Nadal regardless of the surface. The fact is you need to hold on as long as possible. You need to be strong in key times. And when there's the slightest opportunity, you need to seize it because he's one of the best players when things get tough.
This is an amazingly sound place. We are more disaster-resistant than most other places. We haven't pushed it as hard as other people would have pushed it. I don't want to go back to Go. I've been to Go. A lot of our shareholders have a majority of their net worth in Berkshire, and they don't want to go back to Go either.
To my mind [ Jonathan Edwards] is an interesting figure because he is both a canonical Reformed thinker, and yet also someone that pushed the envelope in a number of key areas of theology.
Before we come to a challenging situation, before the universe squeezes us, how much of our effort is geared toward the reason we came to this world? The more focus we have on the front end, the less focus we end up needing on the back end.
I'm thankful for my time with Nintendo and proud of our team's accomplishments in growing the Nintendo audience. I look forward to watching the continued growth of the Nintendo brand in the years ahead.
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