A Quote by Reggie Fils-Aime
The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.
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In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.
Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.
I've always been a fan of Nintendo. My first memories of playing games are on my Nintendo 64 with 'Mario Kart,' so when I found out that Nintendo 3DS made a fashion game, I was drawn to it. 'Style Savvy Trendsetters' is great because anyone can play it.
As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.
You can invest to create the new growth business while the core business is still growing, because new business units don't need to get big fast. But when the core business stops growing, investing to create new growth businesses becomes impossible.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Mario sees himself in Nintendo DS, and he feels like flying.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'
I have a little Nintendo DS, and I play these brain games that are supposed to stimulate your mind.
We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.
The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
I assumed a business like a film studio would behave like a business and still want to protect its own interests, still do the best it could to get as many people paying for as many of their movies as possible. I realized this is not actually a business about business: it's a business of egos and dominance.
Whether railroads or electricity or the Internet, there is always some sense that this is the new, redemptive platform - that finally, finally, we've found the platform that will allow us all to lead a democratic, global existence, where all problems will be solved. And the idea that the old platform becomes obsolete, "this kills that," and so on, also often accompanies the advent of a new technology. The digital platform is no exception.
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