A Quote by Reid Hoffman
Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think, tough times, is to make sure that you've covered the basis for when something, you know, essentially things taking longer, bad luck, adversity, other kinds of circumstances may occur. Make sure that you can monitor to win, it's potentially, you know, something is going to go wrong, monitor early enough, and then take appropriate action to essentially counteract that or shift your strategy or plan, even if in fact something is not working out as well as it is.
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The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.
You need to identify the steps at which contamination can occur - those are the critical control points. You take steps to make sure that that doesn't happen. And you monitor and evaluate and test to make sure that your system is working properly. And if it's done diligently and done faithfully and monitored carefully, then they're producing safe food. And no astronaut of which I'm aware has ever gotten food poisoning in outer space.
You make something from things that have happened and from things that exist and from all things that you know and all those you cannot know, and you make something through your invention that is truer than anything true and alive, and if you make it well enough, you give it immortality.
Make sure you comfort everybody, because you have so much power. The influence you do have, make sure you use that for the right things that's going to propel you, and propel your company. It's not always about making profit. I know y'all know how to make profit, and I know that's what it's about! But I'm very happy that I can come here and tell you I'm someone that has not been driven by the profit. You can succeed with the people.
Now, in economic crises times, the kind of things you're looking at is it's generally harder to get capital, revenue growth may be more, revenue lines may be unstable or growth may be less easy to predict that you're going to get to. And so what you do is you take a certain conservative approach of when, as all entrepreneurs should do, you plan for both good luck and bad luck, you put extra time on, "Okay, if I have bad luck, what do I do about that?"
If you've got a desire to achieve something, then keep going until you achieve it. It's not always possible and things might change - circumstances may change or adversity or obstacles may come your way - but keep trying. I feel that I've tried to do that in my life and it's something that I've tried to pass on to my children as well.
I hated being stuck at home doing the student thing. I always wanted to work. And there's nothing wrong with it. So you can take what you can get. And, you know, this, 'Well, that's beneath me. I have a degree.' Put it aside for a while because reality is what it is. There are a lot of people having to do a lot of things that they think are beneath them right now because McDonald's is not open to make sure you don't starve. That's your job. Your responsibility to make sure you don't starve and your kids don't starve and all the rest of it.
From things that have happened and from things as they exist and from all things that you know and all those you cannot know, you make something through your invention that is not a representation but a whole new thing truer than anything true and alive, and you make it alive, and if you make it well enough, you give it immortality.
I seem to have tireless energy when I get involved in things, on an almost OCD basis, which is a good way to do things because if you're gonna do something, you'd better make sure you do it well.
With abstract work, I never was quite sure what it was that felt right about the painting, but I did know that I responded to it and I liked whatever it was offering me. That's something that seems to happen as well when I'm writing, where maybe things that don't necessarily make a lot of logical sense are put together, and yet we struggle to make sense of these things somehow. I'm not quite sure why that is; it's something about human nature, I guess.
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
I know there are kids out there, I want to make sure they all know that driving without braking is not something I recommend, unless you have professional clown training or a comedy background, as I do. It is not something I plan to make a habit.
When I make decisions based on other circumstances, things don't necessarily go so well. So sometimes, even if something seems commercially tempting, I've learned that if it's not what's in your heart, it's probably not what you should do.
If the idea is you're working at a job solely to pay the bills because you have ambitions to do something else, if you're not actively trying to do that other thing, you've gotta make sure you're doing that. Sometimes you've gotta take away your own safety net. But if you feel miserable in a day job, in any job, get out of that. Look for something else. Stay in that job until you have the other thing set up, and then go to that other thing. But sometimes you've just got to jump out with a parachute and trust that you're going to land someplace safe.
Luck is one thing. It has always been there, it has always been a part of my success. It's a part of everyone's success. Without it, you can't be successful. But luck is something you have to stimulate, something you have to nurture through the choices you make...That's why things have always worked out for me. Things work out not just because I'm lucky, but because I plan ahead. I figure out what I want and I go for it. I've always spent a lot of time trying to surround myself with the right people, the kinds of teammates who could lead me to my goals.
Once you go on stage you're essentially creating the world that people want to participate in. The worst thing you can do is go out on stage with the idea that you're going to communicate something you've learned and if you do it really well, they'll approve. If you go out in an approval process, you will be so nervous and so preoccupied you'll never get to the heart of what it is you want to make music with.
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