Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
I strongly support the Bush Administration's clean diesel rules, which will reduce air pollution from diesel engines by more than 90 percent, and reduce the sulfur content of diesel fuel by more than 95 percent.
When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
Whereas an elephant that was scared to death that diesel powered equipment, equipment that ran on a gas engine, was just fine. Because somebody had attacked it with construction equipment. But if it had a diesel engine, it was bad.
I'm a cowboy. I wear a hat. I drive a 4x4 Silverado diesel truck. I've got a farm.
Stephanie,' Valerie said. 'She's going to have a baby, and she's getting married.' My father was confused. He looked around the room. No Joe. No Ranger. His eyes locked on Diesel. 'Not the psycho,' he said. Diesel blew out a sigh. My father turned to my mother. 'Get me the carving knife. Make sure it's sharp.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
I was involved in the robbery for a purpose, and that was because I knew somebody who could drive a diesel train. I was responsible to take along this old guy who could drive the train.
High gas prices are eating away at consumers disposal income and could lead to a further economic downturn, especially for those whose livelihood depend on gasoline and diesel fuel.
When you buy me, you are buying a Ferrari. If you drive a Ferrari you put premium fuel in the tank, you drive onto the motorway and you floor the accelerator. Guardiola filled up with diesel and went for a spin in the countryside. If that’s what he wanted, he should have bought himself a Fiat from the start.
My wife will automatically quote and compare the price of diesel at every petrol station we drive by, like she's got oil-based Tourette's.
They shoulda called me Little Cocaine, I was sniffing so much of the stuff! My nose got big enough to back a diesel truck in, unload it, and drive it right out again.
I love so many different denim silhouettes, but I do love a denim onesie. I think you can't go wrong with a '70s-inspired, full-on head-to-toe denim moment. I also love high-waisted denim anything.
We manufacture automotive components including critical engine and axle parts for passenger cars, diesel engines and medium & heavy commercial vehicles. Till 1997, our focus was almost entirely on the domestic market with a relatively insignificant portion of revenues from exports.