A Quote by Renzo Rosso

Diesel is the only example of a casualwear or sportswear company that became a luxury brand. — © Renzo Rosso
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.
I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called Tiger of Sweden a lot, though. They make great sportswear and tailoring. And Calvin Klein; big supporter of them as well.
As someone who started a company with an idea of creating a luxury brand with a soul, I needed to learn more about how I effect change.
Dancewear is very different from sportswear. Sportswear doesn't quite suit what we need to do with our bodies, so I'm always fiddling with my clothes in the studio.
We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas.
I strongly support the Bush Administration's clean diesel rules, which will reduce air pollution from diesel engines by more than 90 percent, and reduce the sulfur content of diesel fuel by more than 95 percent.
If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.
It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.
At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand.
I'm a luxury brand.
I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man.
When I studied at Juilliard, I did a lot of pushups and became this diesel machine. I was really big and was like, 'This is not a good look for an ingenue.'
After literally hundreds of firefights, Chosen Company became increasingly battle-hardened. And they also became increasingly suspicious of their Afghan counterparts, believing - with their lives on the line at the end of the day - that they could only truly rely on themselves.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
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