A Quote by Rhiannon Giddens
There is music out there that is commercially driven, whether you like it or not. That's a peculiarly American innovation. We innovated the commercial music business.
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I have always made commercial music. The people who vote for the Grammy nominees are mostly in their 40s and have other jobs or are musicians themselves. They like music that they can relate to - they like commercial music.
[Commercial radio] is owned by one or two corporations now, and they're not in the music business. They're in the advertising business.... So let's not kid ourselves. If you want to hear music, go buy a guitar.
I didn't get played on radio or TV for 3 years. They all told me the same thing: it was too urban. They don't see grime music as commercial music, but all music is commercial; it's how you make it. That's what I'm trying to say.
I enjoy music that is commercial. I think that in order for music to be heard in a lot of different situations, you have to always consider that. Commercial music, for the most part, is popular music, and you always have to keep that in mind. It's not so much financial as making sure it gets the shot and is heard on the radio.
I like the guitar-driven music of Nirvana at its peak. At that point, I thought there was a lot of really exciting music coming out.
I found that so many people in the music business started out as metalheads in the Eighties - whether they're songwriters, producers, engineers or executives, and no matter what they look like, with short hair, suits or whatever. I feel like my generation of metal kids really tends to populate the music world to a large extent.
I like Celtic folk music, Native American music, and any kind of early music. There isn't a lot of music that I don't like... except for Show Tunes.
I've been working with music videos and commercials, they are naturally very music driven and visual driven. So that feels like my natural element to be working with that.
The music business for me was never about buses and billboards you know, that was never the reason I got into the music business. The reason I wanted to get into the music business was because I genuinely, wholeheartedly love to sing. I love singing songs and telling stories and playing music, so that's why I got into the music business.
I think there is a big difference between the music business and music. And my relationship is to music, not music business. I think the business will keep changing, but music won't. Music will be there.
I am very aware now that music is a business, but there is also a way to go about making music that is true to yourself as opposed to doing, you know, just going through the motions and making things that would just be commercially successful.
I love commercial music! I can dissect it and criticize it with any critic in the business. But without any thought, I just enjoy it. It's folk music. That's what I'm doing, folk music. I'm not intellectualizing it . . . and making it into a phoney art form. I'm just doing the music I enjoy.
As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.
I think for me, the only depressing music is music that doesn't give credence to those kinds of feelings, music that's just written for money or commercial reasons. Sad music can be the most uplifting thing in the world.
When you make music, and even if it's commercially successful, it doesn't mean that it's going to hold up. It takes time to sort of take stock of what you've done and whether it's got legs and whether it's going to really have a place.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
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