A Quote by Riccardo Tisci
Couture is emotion. Couture is freedom. Couture is not thinking about pricing and not thinking about craziness. You can do whatever you want to do in couture.
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When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well, of course) - but my couture is about going near the clothes and having a look at the details. I like people to have a shock in a chic way.
Couture is also a term used for top-of-the-range, to-order clothing - but not to the level of intricacy and expense as haute couture. And without the 'haute', the word 'couture' itself isn't protected.
For me, haute couture is a necessity. I never would have done this job were it not for haute couture. It is a comfort, a security. I almost feel it is our duty to continue. Haute couture is France. We have to keep all the skills and craftmanship alive.
I'm constantly correcting young people and fashion students in this nation when they say "Well, I do couture." By definition, you don't. You have to be licensed by the government of France to do couture. So don't use that term. You can say that you do one-of-a-kind, you can say it's custom, but you can't say it's couture - because it's inaccurate.
I am very happy to design haute couture. It's a love story between couture and me.
It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.
Couture has a lot of issues today. Here in Paris there are oddly so few houses showing. And I'm not talking about the style. I'm talking about the sense of couture and these young actresses that you were talking about - they want long dresses that are not always the most innovative or the most interesting. So it's a bit lost.
I want to give haute couture a kind of wink, a sense of humour - to introduce the whole sense of freedom one sees in the street into high fashion; to give couture the same provocative and arrogant look as punk - but, of course, with luxury and dignity and style.
My first stage was couture. Boom. Couture. It has changed because women have evolved. Back in the day there were princesses. Today, there are still princesses, but she no longer rides around with horses and a carriage. She parties, she goes on vacation, she goes on boats. She wants to be dynamic. I understood this and I kept going. We do prêt-à-porter, men's, and couture.
I want to get away from couture just being done for a picture or for a single moment on the red carpet. I want to try and convince women that couture can be worn in the day and that there's a reality and relevance there, because that's what Mr. Christian Dior wanted.
I don't have anything against homes for the elderly, but my mom, after having nine children, after all the sacrifices, living in an apartment - it gave me anxiety. Being the only male in the family, I said, "No I can't let this happen." Therefore I signed, because I wanted to buy a house for my mom. I started at Givenchy and the whole fashion world was saying, "Couture is finished." No, couture is not finished. Couture has changed - thank goodness.
To be a couture designer is not only to create dresses but to adapt your line to your private customers. It is why couture is expensive. You are like a doctor.
Couture is more your own world, they come and buy head-to-toe - they buy the jewelry, bags, coats, dresses, bodies underneath.... But couture is not dead - it's taken another shape.
The ultimate art form of fashion is couture. I completely geek out when it comes to couture. It shows fashion as it used to be. I don't know how many people can actually afford the clothes, but in a way, that's beside the point.
It really is the very top of the fashion world; nothing comes above haute couture. But not any old designer can create something magical and call it haute couture; the term is strictly protected for a very special few.
I don't think couture will die. But it should have no pretension that it will conquer the world. It's not something that will disappear because all you need is a thread and a needle to start making something couture.
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