A Quote by Richard Branson

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.
I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.
You should pursue your passion. If you're passionate about something and you work hard, then I think you'll be successful. If you start a business because you think you're going to make a lot of money at it, then you probably won't be successful, because that's the wrong reason to start a business. You have to really believe in what you're doing, be passionate enough about it so that you will put in the hours and hard work that it takes to actually succeed there, and then you'll be successful.
Do what you love, but be damned sure it's profitable. If you do work you love, but it doesn't generate income, your business will fail. If you do work you hate, but it generates income, your health will fail... and your business along with it. If you can't do what you love and make it profitable, you've either got a hobby or a headache, not a sustainable business. Don't settle for anything less than passion and profit.
It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.
Nobody in my generation ever started out in private equity. We got there by accident. There was no private equity business - actually, the word didn't even exist - when I started. I got there out of the purest of happenstance and so I think many people find what they really enjoy doing just in that way. So another piece of advice for you is: don't worry too much about what you're going to be doing when you get out of business school - life will come your way.
I always try and watch how business people think. I like to read a lot about business people. I'm not going to say I've got a great business mind, but I enjoy learning from the world of business.
My running ambition is to keep doing it until I'm way past the point where I have any business running. Just to keep doing it throughout my whole life—to stay fit and feel good.
We're in the doing business, or acting business and creating business. We're not in the results business, so we don't have any control over what the result is. My reward comes in the doing of it.
The humanities of business in this age have become more important than the techniques of business. Each business and industry has to sweep the public misunderstandings and the false notions off its own front walk. Thus will a pathway be cleared for popular appreciation of the important rule of business in our freedom and in our way of life.
It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. ("Work should be more fun than fun" - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
Business men are to be pitied who do not recognize the fact that the largest side of their secular business is benevolence. ... No man ever manages a legitimate business in this life without doing indirectly far more for other men than he is trying to do for himself.
The reason I grew so fast in the supermarket business, without help of the banks in those days, was through my vendors. I convinced my vendors, the companies I was doing business with, if I did more business, they would do more business.
There's a gratification that comes from performing in front of a live audience, and you can't replicate that with anything else. In the studio, the creation part of this business is fun. But, when you see the fans letting you know that they enjoy what you're doing, that's why I keep doing what I do.
Opening a small business is a reasonable thing for you to do but should tax payer, should an ordinary worker have to pay more money in taxes because someone across the street from them opened up a business which might well go under? For a lot of people opening a business is a bad choice for them. Most small businesses fail. I understand people wanting to give it a try and everything but we're not necessarily doing them a favor to say, take all your life savings, borrow to the hilt, and then struggle for three years and end up with nothing. We're not necessarily doing them a favor.
Keep your focus on your passion in life and the things you enjoy doing. Youll get there. Trust me. I'm doing it.
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