A Quote by Richard Branson

Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.
Every success story is a tale of constant adaption, revision and change.
Even if it’s a dumb story, telling it changes people just the slightest little bit, just as living the story changes me. An infinitesimal change. And that infinetisimal change ripples outward —ever smaller but everlasting. I will get forgotten, but the stories will last. And so we all matter —maybe less than a lot, but always more than none.
I used to believe that you could change the culture or behavior of a company. I still believe it's possible, but it is at least a five to ten year process, if you are successful at all. More recently, I have been attracted to the ideas of the behavioralist, Edgar Schein. Schein has argued that you cannot change the culture of a company, but you can use the culture of a company to create change. It's an interesting approach to overcoming resistance. And if you can change how a company does its work, you might eventually be able to change how its people think.
Change based on principle is progress. Constant change without principle becomes chaos.
Changing the world is like trying to straighten a dog's tail. However much you may try, you won't succeed. But although the tail won't straighten, if you keep trying every day, at least you will put on some muscle. Similarly, even though it is difficult to make a change, our effort to do so in itself brings positive results. It will help us change. Without waiting for others to change,if we change ourselves first, that will make a difference. Instead of worrying about results, focus on doing our best in what we are engaged in.
When you're writing a screenplay every scene needs to change from positive to negative, or negative to positive, and constantly trying to change the values of the movie.
I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."
If you're going through difficult times today, hold steady. It will change soon. If you are experiencing smooth sailing and easy times now, brace yourself. It will change soon. The only thing you can be certain of is change.
Unless the company becomes obsessed with constant change for the better, gradual change for the worse usually goes unnoticed.
Trying to change the world is like trying to straighten the curly tail of a dog. Try as you might, it will still go hack to its natural curl. Your hands will become stronger from the exercise of trying to straighten the curly tail. Although you max' not he able to change the world, you would have acquired more spiritual strength within - and that alone will make a difference in the world.
Every so often we hear people clamor for a change. Let's change the Constitution, change the form of Government, change everything for better or worse except to change the only thing that needs changing first: The human heart and our standard of success and human values.
The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades.
There's always a story. It's all stories, really. The sun coming up every day is a story. Everything's got a story in it. Change the story, change the world.
Anytime we think the problem is 'out there,' that thought is the problem. We empower what's out there to control us. The change paradigm is 'outside-in' - what's out there has to change before we can change. The proactive approach is to change from the 'inside-out': to be different, and by being different, to effect positive change in what's out there - I can be more resourceful, I can be more diligent, I can be more creative, I can be more cooperative.
My goal is to change NXT. It is to change every company I've ever been to, and I've changed every company.
When a change initiative is focused on changing a company's culture directly, it can take five to ten years to accomplish its objective. Company cultures don't change easily. My friend Peter Drucker used to argue that company cultures don't change at all.
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