A Quote by Richard Branson

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Richard Branson

Quote Topics

Against Been Brand Clearly Consumer Costs Diluted Eyes Guard Happening Must

Quote Author

Richard Branson
British - Businessman
Born: July 18, 1950

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

Stephen King

Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.

Jerry Yang

Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.

Antonio Perez

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

You've got to guard against speaking more clearly than you think.

Howard Baker

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

Frances Allen

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

Ellen Goodman

I think also there's no question that Lincoln has been diluted down through history in some way, almost by becoming as iconic as he is, in a way he's become diluted.

James Spader

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

John Quelch

Most of life is so dull it is not worth discussing, and it is dull at all ages. When we change our brand of cigarette, move to a new neighborhood, subscribe to a different newspaper, fall in and out of love, we are protesting in ways both frivolous and deep against the not to be diluted dullness of day-to-day living.

Truman Capote

You can get into a habit of thought in which you enjoy making fun of all those other people who don't see things as clearly as you do. We have to guard carefully against it.

Carl Sagan

As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.

Ken Xie

We must guard against disrespectful, disparaging, and criticizing thoughts. We must try to practice reverence and devotion in our thinking at all times.

Rudolf Steiner

Vigilantly guard your mind against erroneous and destructive thought as you would guard your house against burglars and assassins.

Grenville Kleiser

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.