A Quote by Richard Branson
Success Comes from listening to your customer.
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The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
We have awesome, passionate customer success and social media teams, but when I see a customer who needs help or is unhappy, I take that personally.
Become better listeners. Practice the art of listening in everything you do. Not just listening to yourself and your body, but listening to the people around you, listening to the plant world, the animal world. Really open your ears to what's coming at you. From there, see if you can have the ability to respond instead of react. And that usually comes with listening. If the observation and the listening are deep, then your action will be deep also.
Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by making the appropriate responses, such as suggesting how to solve the problem.
Your customer is anyone who depends on you, or who you depend on for success.
A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer.
Many companies talk about customer success, but how many actually put the customer first above all else, always?
Listening is not merely hearing, it is receiving the message that is being sent to you. Listening is reacting. Listening is being affected by what you hear. Listening is letting it land before you react. Listening is letting your reaction make a difference. Listening is active.
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
What does "success" mean to you? Was Mother Teresa a "success"? Was your favorite teacher a "success"? Were your parents, grandparents, your pastor, your best friends a "success"? Success is as personal as a fingerprint or DNA; you must define it for yourself.
The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Success begets success in terms of customer deployments and having truly happy customers.
The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.
You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.
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