A Quote by Richard Branson
You can never go too far wrong by thinking like a customer who’s new to the business.
Related Quotes
Nothing is so good it lasts eternally. Perfect situations must go wrong. But this has never yet prevented me wanting far too much for far too long.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.
I don't wish for anybody to go out of business, but I think there are far too many things in New York that really shouldn't be here.
As actors you're always afraid to go too far but Lasse Hallstrom wants you to go too far. He wants you to do it wrong, to be over-the-top, and that's so freeing to be able to think 'Now I can try and be bad'. There's no pressure on you and you don't feel you can make a mistake.
When you're taking care of the customer, you can never do too much. And there is no wrong way... if it comes from the heart.
Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Making money isn't the main point of business. Money is a by-product.... A new product has been found, something of use to the world. A new industry moves into an undeveloped area. Factories go up, machines go in and you're in business. It's coincidental that people who've never seen a dime now have a dollar and barefooted kids wear shoes and have their faces washed. What's wrong with an urge that gives people libraries, hospitals, baseball diamonds and movies on a Saturday night?
The media is the only business in the world where the customer is always wrong. If you're a news consumer, if you're a customer, and you complain to them, they will tell you that you are not sophisticated enough to understand what they do, and they're tell you to go listen or watch somewhere else. They're not even really doing the news for you. They're doing news for other journalists and other people in government because that's their real audience.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
I try to do something good, but when it doesn't go good, then I go like too much into myself, what I'm doing right, wrong, instead of thinking more what I have to do with the ball.
Shame tells you when you've gone too far. Then you try if it's okay to go too far. And it might be so that shame was right. You can never, never know that.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses. In each case, the new technology produced a new market far larger than the impact it had on the existing market.
I never think too far into the future. I'm too busy thinking about tomorrow's news.
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