A Quote by Richard Branson
Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I add: "Do good".
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The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.
The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.
Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by making the appropriate responses, such as suggesting how to solve the problem.
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
Persevere with a plan to reach your passion, and life will be good.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
Marathoning is a metaphor for life, so there are a lot of parallels you can draw. I tell people to follow your dream, follow your heart, follow your passion, run your own race and believe in yourself. I think anybody who wants to succeed has to have passion. My love for this sport, you can't instill it in someone else.
'In empathic listening you listen with your ears, but you also, and more importantly, listen with you eyes and with your heart. You listen for feeling, for meaning. You listen for behaviour. You use your right brain as well as your left. You sense, you intuit, you feel.' ... 'You have to open yourself up to be influenced'.
If you believe in your company. If you believe in your product. If you believe in yourself. Then you can march to success.
Perfectionism is really a manifestation of the belief that one's efforts are never good enough. Imagine: How many of the obstacles standing in your way are the product of your own imagination? What have you convinced yourself that you can't do? What limitations have you come to believe in? Your mind is very powerful and effective. Is it working for you, or against you?
Passion is a product of the heart. Passion is what helps you when you have a great dream. Passion breeds conviction and turns mediocrity into excellence! Your passion will motivate others to join you in pursuit of your dream. With passion, you will overcome insurmountable obstacles. You will become unstoppable!
I believe one of the requirements of good leadership is the ability to listen - really listen - to those in your organization. An effective leader is very good at listening, and it's difficult to listen when you are talking.
Live today. Let go of your attachment to your past as an excuse for your life conditions today. You are the product of the choices you are making right now.
Today is an opportunity to do something positive. Today is your chance to add new value to your life and to your world. Make the commitment to fill this day with meaningful richness and purposeful effort. This is your day to live, so do so with vigor and enthusiasm.
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