A Quote by Richard Branson

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else in the market and focusing on creating strong, honest, and deep connections with your customers.
Companies become rich because they find a way to serve others better. And if someone at your company is not serving your customers, it hurts more than your company; it hurts America.
At a certain point you have to make a decision in your life about where will you best serve, and I decided that I would best serve as a producer as opposed to a studio executive. There are many upsides to being the studio executive, but one of the downsides is that you get removed from the actual process of making the movie.
Your public servants serve you right; indeed often they serve you better than your apathy and indifference deserve.
Your best customers are worth far more than your average customers.
Poverty is more than a material experience; it's a psychological state as well, one that is infused with anxiety. And decision-making is very complex because every decision you make has an impact on your future and survival.
In business, we often say that your best customers are the customers you have now. In other words, your most successful sales leads come from the selling you've already done.
Abstractions about right and wrong, whether they are as old as Thou Shalt Not Kill or as modern as Do Your Own Thing, often serve only to confuse and weaken genuine moral decision.
The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
You can often help others more by correcting your own faults than theirs. Remember, and you should, because of your own experience, that allowing God to correct your faults is not easy. Be patient with people, wait for God to work with them as He wills.
Make a decision and then make the decision right. Line up your Energy with it. In most cases it doesn't really matter what you decide. Just decide. There are endless options that would serve you enormously well, and all or any one of them is better than no decision.
The first step in making better choices is to simply be brutally honest about your own behavior to yourself. What are the choices you are making? How are you spending your time? What are you neglecting that you shouldn't?
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
Trying to do good to people without God's help is no easier than making the sun shine at midnight. You discover that you've got to abandon all your own preferences, your own bright ideas, and guide souls along the road our Lord has marked out for them. You mustn't coerce them into some path of your own choosing.
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