A Quote by Richard Branson

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson

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Absolutely Ad Critical Effective Front Front Page Good Infinitely More Page Publicity Story Than

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Richard Branson
British - Businessman
Born: July 18, 1950

People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

Lewis Howes

I think garlic is absolutely critical. Lemon is absolutely critical to boost the immune system. Olive oil is absolutely critical ... just one teaspoon, it will last the whole month.

Manto Tshabalala-Msimang

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

Khoi Vinh

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

I have on my wall right now a front page of the 'Journal' from January 1991, when I co-wrote a front-page story about Iraq firing missiles at Israel. By October, I was writing about tech products.

Walt Mossberg

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Steve Jobs

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

Mark Parker

Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line.

Richard Branson

I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.

Malcolm Gladwell

A good story, just like a good sentence, does more than one job at once. That's what literature is: a story that does more than tell a story, a story that manages to reflect in some way the multilayered texture of life itself.

Karen Thompson Walker

Across the board, it's infinitely more effective to praise actions that you want to encourage than to punish those you disapprove of.

Jude Bijou

The Republicans finally got some good news over the weekend. The North Koreans set off a nuclear bomb. Thank God. It was so powerful it knocked the Mark Foley story right off the front page. And knocked him off the page he was on, too.

Jay Leno

Marilyn Monroe gave more to the still camera than any actress, any woman I've ever photographed; infinitely more patient, more demanding of herself and more comfortable in front of the camera than away from it.

Richard Avedon

I read letters and journal entries by [Georgia] O'Keeffe (which were infinitely more useful than any critical analysis of her work).

Liza Campbell

It is infinitely more useful for a child to hear a story told by a person than by computer. Because the greatest part of the learning experience lies not in the particular words of the story but in the involvement with the individual reading it.

Frank Smith

For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.

Judson Laipply

A Quote by Richard Branson

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