A Quote by Richard Branson
One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.
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We're gathering a group of women around the administration to serve over a longer period of time as mentors to girls in need. If we can have that kind of impact in one night, just imagine if we were working with girls over the course of a year or two.... We can change lives.
There was no Internet, not even many cookbooks except the old reference books. So we would sit down at night, a group of six chefs, and we'd exchange recipes and each talk about how we were doing things. It was the only way to learn new ideas.
The videos have given us a younger audience. You know, our audience grew up with us until the videos, and they were beginning to get a little long in the tooth. Then the videos came along, and now we've recaptured the 16-year-old girls. The 16-year-old girls!
I was at a community event in Paris a few years ago when a group of young girls came on the stage dressed and dancing in a very risque way. They were only 11 years old, and their performance was shocking.
Every new party, every new bunch of people, and I start thinking that maybe this is my chance.That I'm going to be normal this time. A new leaf. A fresh start. But then I find myself at the party, thinking, Oh, yeah. This again.
I learned an invaluable lesson from a kid in Argentina when we were playing Buenos Aires in 2002. I came out of the hotel and this 16-year-old-boy asked me to sign his copy of my Six Wives of Henry VIII album. As I was signing it I asked him 'what does a 16 year-old like about this old music?' and he looked at me, quite hurt, and said, 'it might be old to you, Mr Wakeman, but I only heard it for the first time last week. When you hear something for the first time, it's new.' I've never forgotten that.
Only a certain number of people go to a store over the period of a year. When a person sees my record on the shelf, it eliminates someone else's record from being sold. It's about continuing to try to find new ways to sell records.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
We were making new ones the second year. We were in syndication the second year. So we were on Saturday nights, prime time, every morning, and then they put it on Sunday evenings too. So it was all over the place.
Every year, the Friday before the new Saturday-morning shows would premiere, the networks would do this big preview special, and I was always glued to the TV. As horrible as they were, they were entertaining at the time. There was a lot of showmanship from the networks based around the new lineup.
My first agent dissuaded me from calling myself 'Cumberbatch.' I had six months of not very productive time with her, so I changed agents. The new one said, 'Why aren't you using your family name? It's a real attention-grabber.' I worried, 'How much is it going to cost to put my name in lights?' But then I decided that's not my problem.
The decision to change the name meant we were getting serious, because we couldn't make a record if some other band had the same name as us.
I told the boys I was in a record store, thumbing though 45s, and I'd seen a record with the name the Warlocks on it. I've often wondered whether I hallucinated it, because I never saw the record again and I never heard a word about any band called the Warlocks.
I pay attention to what's going on around me. I'm always looking for new energy, new talent, new voices. When you do that I think it's easier to come up with fresh ideas. It's not that my career has been based on surprising people, but it's been about challenging myself - to constantly do new things that are going to broaden my own mind and in the process, hopefully, connect with other people.
The four of us couldn't have made a record with the time left over when we were shooting the show. We were on stage from 7.30 in the morning 'til 7 at night. Later on, when there was a break from filming, and we were sick of doing it the old way.
Someone in my office suggested I get my haircut at New Millennium on Wilshire Blvd. It was so different from any place I had ever been; it was like a party. Everyone was laughing and having a good time and I heard the barbers talking about all of the celebs that get their hair cut there. When I went back, they were talking about other celebs that frequent businesses on Pico, Crenshaw and in Inglewood. We had been thinking about doing a game show then we said why not have it centered around all of the places that you don't think celebrities go.
For about a year, I worked for 'Daily Kos.' They were great. I mean, they allowed me to write whatever I was thinking about and feeling. 'The New York Daily News' saw it. They were making some pretty big changes. They hired a new editor in chief. I was his first hire.
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