A Quote by Richard Branson

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized — © Richard Branson
Any idea can be a great idea if you think differently, dream big and commit to seeing it realized
People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.
Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
[Photographer Julian Wasser] had this great idea that I should play chess naked with Marcel Duchamp and it seem to be such a great idea that it was just like the best idea I'd ever heard in my life. It was like a great idea. I mean, it was - Not only was it vengeance, it was art, and it was, like, a great idea. And even if it didn't get any vengeance, it would still turn out okay with me because, you know, I would be sort of immortalized.
When I was a young executive, I was always nervous that my idea wouldn't be great. So I asked around, 'What do you think of this?' That became my filter for whether my idea was good enough. Then I realized it just plain made me smarter.
If working remotely is such a great idea, why isn't everyone doing it? I think it's because we've been bred on the idea that work happens from 9 to 5, in offices and cubicles. It's no wonder that most who are employed inside that model haven't considered other options, or resist the idea that it could be any different. But it can.
Take up one idea. Make that one idea your life. Think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other thought. This is the way to success.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
Anyone can dream up great ideas, but an idea is nothing until it's realized, be it as a website, a physical product, an app, or a user interface.
A big idea is great, but putting that big idea into action has the power to change the world.
Think beyond the pain. Think beyond the difficulty. Commit to having one good idea every day. What new idea will you claim today?
I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
The one thing that I think separates Microsoft from a lot of other people is we make bold bets. We're persistent about them, but we make them. A lot of people won't make a bold bet. A bold bet doesn't assure you of winning, but if you make no bold bets you can't continue to succeed. Our industry doesn't allow you to rest on your laurels forever. I mean, you can milk any great idea. Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you want to continue to be great, you've got to bet on new things, big, bold bets.
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Any idea's a great idea as long as it tastes great.
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