A Quote by Richard Branson

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes — © Richard Branson
Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes
A change initiative can fail for multiple reasons - in fact, there are just too many things that can go wrong. The focus of the initiative might be wrong - too narrow or too broad. The initiative might be poorly executed or under-resourced. But most often, a change initiative fails because it hits a behavioral impasse. Something in the culture of the company is in conflict with the objective or execution of the initiative.
When a change initiative is focused on changing a company's culture directly, it can take five to ten years to accomplish its objective. Company cultures don't change easily. My friend Peter Drucker used to argue that company cultures don't change at all.
America, in the eyes of the world, typifies above all else this quality of initiative. The greatest successes are nearly all the fruit of initiative. Why do we hold in such high esteem the achievements of the Wright brothers? Because they were illustrious examples of initiative and tenacity. And ideas are born of initiative, the children of men and women of initiative. Advancement is applied initiative. Don't imitate. Initiate.
With beauty, I think one never finishes it. I'm always exploring. I like the concept of change.
My survival case comes with a purpose and obligation, which is why I have launched Nadia's Initiative, an organisation dedicated to helping women and children who have been victimised... My initiative is trying to get support needed to get Sinjar rebuilt.
An organization's culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit.
You can overcome wrong technology. Your people have the initiative, they see the problem, no big deal ... you can't overcome bad culture. You've gotta change whoever is in charge.
God never intended for us to be left to pray on our own. God never changes His purpose, but He often does purpose a change.
A lot of native culture has been destroyed. So you already feel lost inside your culture. And then you add up feeling lost and insignificant inside the larger culture. So you end up feeling lost squared. And to never be recognized, to never have any power, you know, other minority communities actually have a lot of economic, cultural power.
A man who finishes a book is always alone when he finishes it.
The fact that what we believe about marriage - that it should be between a man and a woman - and that we're pro-life, somehow that becomes radical? Why is that? It's because our culture has changed. But the truth is, culture may change, people change, but the Word of God never changes, and that's what we rest our belief system on.
We didn't hear a word about the Clinton Global Initiative. We didn't hear a word about all the masterful, wonderful things they've done in the aftermath of the earthquake in Haiti. Why not? If you're extolling the virtues of the change, "She [Hillary Clinton] makes more change, she's done more change than anybody in my lifetime! I've never met somebody who is better change."
I used to believe that you could change the culture or behavior of a company. I still believe it's possible, but it is at least a five to ten year process, if you are successful at all. More recently, I have been attracted to the ideas of the behavioralist, Edgar Schein. Schein has argued that you cannot change the culture of a company, but you can use the culture of a company to create change. It's an interesting approach to overcoming resistance. And if you can change how a company does its work, you might eventually be able to change how its people think.
I'm not about change for the sake of change, but we should always be evaluating any initiative we're working on to see if we can do it better.
We Americans write our own history. And the chapters of which we're proudest are the ones where we had the courage to change. Time and again, Americans have seen the need for change, and have taken the initiative to bring that change to life.
You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.
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