A Quote by Richard Branson

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.
Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.
In a storm of struggles, I have tried to control the elements, clasp the fist tight so as to protect self and happiness. But stress can be an addiction, and worry can be our lunge for control, and we forget the answer to this moment is always yes because of Christ.
For me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.
I always made sure that I kept the dignity, or tried to keep the dignity that they showed, by standing there and singing and not doing too much else, because I didn't know what else to do. But you know, sometimes you can get carried away and I don't know, lose your composure or something.
I've always said that to make movies, to make images and sound, is possible by one way or another. And it has not to be ruled by the Pharaohs of Egypt, the Pharaohs from Hollywood or wherever. I have tried very hard to make even a small budget picture here. It always fails. Over a dozen times. And now I know why. It was only because I wanted to be in control of the money. To spend it the way I wanted.
That's what I've always tried to do. I've always tried to prepare the same. I've always just tried to keep the same routine throughout the season and go out there and try to be consistent on Sundays.
I've always tried to protect my private life as much as possible, and that is the hardest part because that is what a lot of media are more interested in - the private aspect more than the official side of things.
Engagement with young people is always a refreshing break with routine. It's also a reminder of how we need to constantly keep our thinking agile and unencumbered by traditional rules.
I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.
You know, we always tried to rationalize by saying you take the good, you take the upside, you got to deal with the downside, you've to take the downside.
Many persons are always kept poor, because they are too visionary. Every project looks to them like certain successes, and therefore they keep changing from one business to another, always in hot water, always ‘under the harrow’.
Rules matter, and to be rules they need to be universal in form: always do this, never do that. But it is foolish to rule out in advance the possibility that an occasion might arise when normal rules just don't apply. Rules are not there to be broken, but sometimes break them we must.
Life will break you. Nobody can protect you from that, and living alone won't either, for solitude will also break you with its yearning. You have to love. You have to feel. It is the reason you are here on earth. You are here to risk your heart.
We can't control whether we are rewarded for our endeavours, with cash or recognition. It is not up to us how much cash or time we get on Earth, but it is down to us how we spend it.
Often, when you are upset and allowing your emotions to control you, forgiveness seems so out of reach. But once you let go and let God take control, you begin to realize that forgiveness is the only way to really win. True forgiveness is the only real key to happiness in your life. Also, sometimes it's not always an enemy you need to forgive, sometimes it's yourself.
It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
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