In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.
As for memes, the word 'meme' is a cliche, which is to say it's already a meme. We all hear it all the time, and maybe we even have started to use it in ordinary speech. The man who invented it was Richard Dawkins, who was, not coincidentally, an evolutionary biologist. And he invented it as an analog for the gene.
We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. 'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to 'memory', or to the French word même. It should be pronounced to rhyme with 'cream'.
When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.
An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.
We have the power to defy the selfish genes of our birth and, if necessary, the selfish memes of our indoctrination. We can even discuss ways of deliberately cultivating and nurturing pure, disinterested altruism - something that has no place in nature, something that has never existed before in the whole history of the world. We are built as gene machines and cultured as meme machines, but we have the power to turn against our creators. We, alone on earth, can rebel against the tyranny of the selfish replicators.
I don't really care much about being a meme. That's not what I want to be known for, as being a meme from 2016. That's not what I'm here for.
I truly love 'Gangnam Style.' I guess it's a meme. I feel like it's one of the few times where the meme and the quality combines nicely.
The only thing that can blow away the Michael Jordan sad face meme, is the Floyd Mayweather knockout meme. If Floyd Mayweather got knocked out - knocked out to the point where he is ice cold on the ground - I think that's the one meme that can just overwhelm the whole Jordan issue.
We are built as gene machines and cultured as meme machines, but we have the power to turn against our creators. We, alone on earth, can rebel against the tyranny of the selfish replicators.
The word "metaphor" means carrying something from one place to another . . . and it is when you describe something by using a word for something that it isn't. This means that the word "metaphor" is a metaphor. I think it should be called a lie because a pig is not like a day and people people do not have skeletons in their cupboards. And when I try and make a picture of the phrase in my head it just confuses me because imagining and apple in someone's eye doesn't have anything to do with liking someone a lot and it makes you forget what the person was talking about.
I do think the Roman Catholic religion is a disease of the mind which has a particular epidemiology similar to that of a virus... Religion is a terrific meme. That's right. But that doesn't make it true and I care about what's true. Smallpox virus is a terrific virus. It does its job magnificently well. That doesn't mean that it's a good thing. It doesn't mean that I don't want to see it stamped out.
Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase a scientific word or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.
When philosophers use a word--"knowledge," "being," "object," "I," "proposition," "name"--and try to grasp the essence of the thing, one must always ask oneself: is the word ever actually used in this way in the language-game which is its original home?--What we do is to bring words back from their metaphysical to their everyday use.
All other species on this planet are gene machines only. They don't imitate at all well; we alone are gene machines and meme machines as well.
Science is a victim of its own reductive metaphors: 'Big Bang,' 'selfish gene' and so on. Richard Dawkins' selfish gene fitted with the Thatcherite politics of the time. It should actually be the 'altruistic gene,' but he'd never have sold as many books with a title like that.
Generally, the view that I've had on Twitter is if you're on Twitter, you're in, like, the meme - you're in meme war land. If you're on Twitter, you're in the arena. And so, essentially, if you attack me, it is therefore OK for me to attack back.