A Quote by Richard Edelman
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
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Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy.
When trust is high, the dividend you receive is like a performance multiplier, elevating and improving every dimension of your organization and your life.... In a company, high trust materially improves communication, collaboration, execution, innovation, strategy, engagement, partnering, and relationships with all stakeholders.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Once your company grows past a certain point, upholding values becomes more and more difficult. This is where companies get into trouble. Thus, it's absolutely critical to take your company values seriously and practice it every day.
My father taught me many things. Two of them come to mind right now: Stay true to your values. You can compromise on policies, but not your fundamental values or else you will get lost in the world of politics. The second thing is to listen to whoever you are talking to. People in your street, other politicians, company heads and workers. Learn from them.
Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.
If you are an effective manager of your self, your discipline comes from within; it is a function of your independent will. You are a disciple, a follower, of your own deep values and their source. And you have the will, the integrity, to subordinate your feelings, your impulses, your moods to those values.
Strategy is important, but trust is the hidden variable. On paper you can have clarity around your objectives, but in a low-trust environment, your strategy won't be executed.
It's your life - but only if you make it so. The standards by which you live must be your own standards, your own values, your own convictions in regard to what is right and wrong, what is true and false, what is important and what is trivial. When you adopt the standards and the values of someone else . . . you surrender your own integrity. You become, to the extent of your surrender, less of a human being.
At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes down to is your team. How motivated and willing are they to reinvent your organization and how much do they understand the evolving consumer need?
If your strategy calls for you to be in America, then you will go into America. If your strategy calls for you to be in M&A, then you'll do an acquisition. You usually acquire a company to acquire technology, geographic advantage, etc. Similarly, geographic expansion is very much like M&A. It's done to advance a strategy.
Every moment in front of a customer is a gorgeous opportunity to live your values.
Values are the foundation of a company. Culture is the manifestation of values - the day to day actions and behavior. Adapt tactical cultural behavior that helps you execute on your values.
Set your expectations high; find men and women whose integrity and values you respect; get their agreement on a course of action; and give them your ultimate trust.
I think the Democratic Party is firmly in the wilderness right now and doesn't know exactly what to do. We talk about trust. Fundamentally, the American people have lost a lot of trust in both parties, but in particular, my party. Growing trust is a very simple calculation: People want to know what your values are, and they watch your behaviors. If your behaviors align with your values, then they trust you. If you say I'm for the people, but we're just as bought off as the other party, or we say we're for fairness, but we gerrymander just like the other side, people see.
Your life may be draining away. Every day you may be getting older instead of younger, more frustrated instead of happier. Your job, your relationships may not be evolving - then your power is dwindling.
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