A Quote by Richard Edelman
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
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Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
When it comes to explaining the phenomenon of right-wing populism, liberals are likely to argue both that the populist era has exposed a darkness always present at the heart of conservative politics and that a toxic, post-truth new-media ecosystem has greased the skids for President Trump, Brexit and the rest.
Mr. Trump has evolved to the point where he understands that a grass-roots strategy must be supplemented with paid advertising to be able to combat the negative ads that will run against him - and he is prepared or preparing to spend what it takes to make sure his message gets to the voters.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
I don't think the rhetoric toward President Trump from media sources or media commentators is any worse than what Franklin Roosevelt got from a conservative press in another era. And Roosevelt was, you know, not as blunt as Trump about the press, but, you know, there was an ideological press back then, when we had multiple newspapers in town.
Some experts say we are moving back to the pre-antibiotic era. No. This will be a post-antibiotic era. In terms of new replacement antibiotics, the pipeline is virtually dry. A post-antibiotic era means, in effect, an end to modern medicine as we know it. Things as common as strep throat or a child's scratched knee could once again kill.
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.
The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
Trump base is solid, and there's nothing the media can do to break it. There's not a single thing they can do. They are never gonna give that up, either. They are doing everything they can to split up Trump supporters from Trump. Only Trump can do that. The media didn't make Trump and, as I repeatedly say, they can't bust him.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
Tiger Woods has known Donald Trump... for many years, well before he became the president. He knows the true Donald Trump, not the one that the mainstream media tries to post up all the time.
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