A Quote by Richard Edelman
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.
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The nerdist movement is less about consumers; there is a large contingent that are creative nerdists instead of consumers.
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Chemicals are not currently tested for their endocrine disruption potential before they are approved for use and enter our environment, and there are endocrine disruptors in a vast array of products we come into contact with every day, including organochlorine pesticides, plastics, fuels, and other industrial chemicals.
I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.
What kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.
I think that sometimes people talk about disruption, and I've seen tons of startups come in as disruptors and then disappear. And I think what we need to do as an industry is think about a world that is dominated by mobile and software and not extrapolate from what was. And I think a lot of big companies tend to want to do that.
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
You have to seed internal disruptors. You need sources of internal disruption. They don't guarantee your survival, but you have got to try.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
At Hyperloop One, we're committed to enabling disruption, and we recognize the importance of partnership in being able to realize the full potential of developing robust ecosystems that are needed to support Hyperloop's capacity.
Your life is right now! It's not later! It's not in that time of retirement. It's not when the lover gets here. It's not when you've moved into the new house. It's not when you get the better job. Your life is right now. It will always be right now. You might as well decide to start enjoying your life right now, because it's not ever going to get better than right now-until it gets better right now!
Supporters of the war are constantly asking those who oppose it: Why don't you deplore the wrongs and atrocities committed by the other side? The answer, so far as I am concerned, is that I do deplore the wrongs and atrocities committed by the other side. But I am responsible for the wrongs and atrocities committed by our side. And I am no longer able to participate in the assumption that atrocities committed by remote control are less objectionable than those committed at arm's length. I am most concerned with American obstacles to peace because I am an American.
For me it's much more like a little kid rebelling. The minute I was told what to do at any age, I did the opposite. Hopefully I'll do that for the rest of my life. I come from the business side and Mark comes from the creative side, but every time a decision came up about Creep it was two emails, and we agreed. I've not had that ever with someone on the creative or the business side.
Forget about the past. It does not exist, except in your memory. Drop it. And stop worrying about how you're going to get through tomorrow. Life is going on right here, right now - pay attention to that and all will be well.
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