A Quote by Richard Edelman
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
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It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not to build a vertical approach.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
The best CEOs I know are teachers, and at the core of what they teach is strategy.
We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
I don't really have a strategy for social media. I think that's my strategy is that I don't have a strategy.
In a downturn, aggressive PR and communications strategy is key.
UNIX has a philosophy, it has 25 years of history behind it, and most importantly, it has a clean core. It strives for something - some kind of beauty. And that's really what struck me as a programmer. Operating systems that normal home users are used to, such as DOS and Windows, didn't have any way of life. Nobody tried to design Windows - it just grew in random directions without any kind of thought behind it. [...] I don't think Microsoft is evil in itself; I just think that they make really crappy operating systems.
People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.
Spin class is the best for your core!
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
So many people think that social studies and weird lessons in social studies, teaching kids in America are bad, is it the result of Common Core? And it's not. It's not. Common Core does not deal with social studies. It's basically writing and math.
If you believe in a security strategy - a strategy of more friends and fewer enemies, a strategy of greater cooperation and a strategy of keeping America better at home as we grow more diverse - we have to build the minds and hearts to build this kind of world.
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