A Quote by Richard Edelman
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
Related Quotes
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
There are people at the extremes who aren't able to do anything musically, and then others sort of fall in the middle. And the same thing with math, and the same thing with art. You'll find people who are geniuses, or prodigies at the far end of the bell shaped curve, and I think you will find some of the acquired savants in that category who happened to have been endowed with that kind of talent, which explains why not everyone becomes an acquired savant.
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
Crazy people who are productive are geniuses. Crazy people who are rich are eccentric. Crazy people who are neither productive nor rich are just plain crazy. Geniuses and crazy people are both out in the middle of a deep ocean; geniuses swim, crazy people drown. Most of us are sitting safely on the shore. Take a chance and get your feet wet.
Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have?
Geniuses are commonly believed to excel other men in their power of sustained attention . . . But it is their genius making them attentive, not their attention making geniuses of them.
I was always curious why certain marketing worked and some marketing did not.
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