A Quote by Richard Edelman

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover. — © Richard Edelman
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.
Leaders need to provide strategy and direction and to give employees tools that enable them to gather information and insight from around the world. Leaders shouldn't try to make every decision.
Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.
I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy before you have a structure. If you get these in the wrong order, you will probably fail.
I found myself declaiming, full flower, for an hour on the "utmost importance and urgency" of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is "the premier way" to have "intimate conversations" with his Clients. Funny thing, I believe it!
The success of corporate mentorship programs developed by some of the Great Teams in business demonstrates how powerful this concept can be and what a difference it can make. As General Electric has shown, when a corporate culture includes mentorship, the end result is a dynamic learning environment with leaders constantly shaping leaders.
It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.
If you scroll through all the movies I've worked on, you can understand how I was a specialist in westerns, love stories, political movies, action thrillers, horror movies, and so on. So in other words, I'm no specialist, because I've done everything. I'm a specialist in music.
After formulating and communicating the right strategy and optimizing operations to execute that strategy, CEOs and other top leaders then must be able to build management teams that truly understand the big picture.
Blogging requires consistency, and you need to have some time on your hands, which I don't really have.
In order to produce learned fear, you take a neutral stimulus like a tone, and you pair it with an electrical shock. Tone, shock. Tone, shock. So the animal learns that the tone is bad news. But you can also do the opposite - shock it at other times, but never when the tone comes on.
The genius of guys like Lincoln and Reagan and FDR - the great communicator leaders - is that they're actually educators, so they understand when they use a phrase that they have to explain it, because, by definition, you won't understand it or they wouldn't need to be using it.
If folks focus in on a niche and own it, there is a good chance they could make half a living from blogging.
The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial.
In this age of micro-blogging and two second sound bites, almost no one has the attention span, or time, to read more than a few sentences.
Today's world requires a different leadership style - more collaboration and teamwork, including using Web 2.0 technologies. If you had told me I'd be video blogging and blogging, I would have said, 'No way.' And yet our 20-somethings in the company really pushed me to use that more.
Understanding requires insight. Insight must be anchored.
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