A Quote by Richard Edelman
PR is premised on truth, trust, and transparency.
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Transparency is not about restoring trust in institutions. Transparency is the politics of managing mistrust.
The single most important ingredient in the recipe for success is transparency because transparency builds trust.
Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.
Trust, honesty, humility, transparency and accountability are the building blocks of a positive reputation. Trust is the foundation of any relationship.
By nature, I tended to trust people and was typically open and transparent... But such transparency would go astray when others saw us out of context or when I gave trust to those few who were unworthy of it.
That's why we trust the Bible - it speaks to both realities: the unchanging human condition and the constantly changing cultural conditions. It speaks to all generations. We trust the Bible because it's the truth. It was the truth when it was written, and it is the truth now. It's the truth now because it's living truth.
We believe that transparency creates trust.
The democratic system is premised on trust in the masses' wisdom. We believe that the collective is wiser than its parts and that, at the end of the day, it shall make the right choices and take the right decisions.
Transparency builds trust and it's critical in a crisis.
Eliminating spin improves transparency and trust.
The biggest PR hack you can do, is not hire a PR firm.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
The transparency of a metaphor displays the glint of truth. But if a metaphor is taken for a reality, it then becomes dense and masks the truth it is meant to display.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
Speak the truth. Transparency breeds legitimacy.
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