A Quote by Richard Hayne
There is no question that there is a capability that the Internet affords us to get a closer look at the customer and to be closer to the customer.
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I think visual seduction is really a lovely thing. To be able to look at something and feel you want to get closer and closer to it, and as you get closer to it, the more you drop your guard.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
The closer you get to your ultimate customer, the more you learn about your business.
My band and I are even closer. They've grown with me over four years, so we're closer and closer and closer.
As we get deeper, we move closer and closer to other people; we feel closer to life as a whole.
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
We are like the watermelons. Each of us has a crusty external rind. A case that both protects us and keeps others out. The closer you get to the middle, that is to say - the closer you get to the heart - the sweeter we get.
What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.
I think my life has been a long, slow process of trying to move closer and closer to the spirit by moving closer and closer to the heart. The heart is what's important.
Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
If you look at coastlines, if you look at that them from far away, from an airplane, well, you don't see details, you see a certain complication. When you come closer, the complication becomes more local, but again continues. And come closer and closer and closer, the coastline becomes longer and longer and longer because it has more detail entering in.
It was a scene I was really looking forward to, and one that I embraced, and when we were filming it, George got closer and closer and closer with that camera - he was practically up my nose for the final shot. So I knew it was a moment that I had to do my best to get right.
Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
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