A Quote by Richard Serra

Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.

Richard Serra

Quote Topics

Advertising Content Easy Gestalt High Image Most Photographs Priority Reading Take

Quote Author

Richard Serra
American - Sculptor
Born: November 2, 1939

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

David Ogilvy

Many people with autism struggle with reading nonverbal cues and acting on them. When you lose that ability to understand and process nonverbal cues, you're at a huge disadvantage socially.

Rana el Kaliouby

I started to concentrate more upon how the viewer looks at photographs... I would insert my own text or my own specific reading of the image to give the viewer something they might not interpret or surmise, due to their educated way of looking at images, and reading them for their emotional, psychological, and/or sociological values. So I would start to interject these things that the photograph would not speak of and that I felt needed to be revealed, but that couldn't be revealed from just looking at an image.

Lorna Simpson

There's a discipline. When you take someone's portrait, you don't have to take 50 photographs, just find that one so that when you release the shutter, that's the image that you took.

Matthew Modine

The image my work invokes is the image of good - not evil; the image of order - not chaos; the image of life - not death. And that is all the content of my constructions amounts to.

Naum Gabo

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

John Battelle

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

Barry Diller

I think of many of my photographs as being obviously symbolic but not symbolically obvious. There isn't any specific correlation between the symbols in this image and any content that I have in mind.

Jerry Uelsmann

I believe in the resonance and staying power of quiet photographs. These photographs required a certain seeing, but few special techniques, and no tricks. Something though was hard. It was hard being between photographs and not knowing when or how another image would reveal itself.

William Albert Allard

I've always liked root vegetables because most of them have a natural sweetness. They have a high fructose content, especially when you cook them and caramelize them in a saute pan. Or you can take a turnip and cook it slowly in the oven until it's browned, and it takes on a kind of sweetness. These vegetables are pretty easy to like.

Charlie Trotter

We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do. We apply the same test to photographs of any public figure, male or female: does the image convey what we are saying? That is a gender-neutral standard.

Jon Meacham

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

Just take one thing out and the whole palace, the whole edifice of the human mind collapses. Take effort out of it and desiring disappears, imagination disappears, past and future disappear, or take desire out and effort disappears and time disappears and ego disappears. Just take one thing out of the gestalt and the whole gestalt simply disappears; it cannot exist without certain things. Those are the very essentials of it - effort is one of the essentials. Hence all the great Masters of the world have taught about grace.