A Quote by Richard Thaler

Sunk costs? We pay too much attention to them. — © Richard Thaler
Sunk costs? We pay too much attention to them.
Pay attention to your friends; pay attention to that cousin that jumps up on the picnic table at the family reunion and goes a little too 'nutty,' you know what I mean? Pay attention to that aunt that's down in the basement that never comes upstairs. We have to pay attention to our friends, pay attention to your family, and offer a hand.
From the simplest lyric to the most complex novel and densest drama, literature is asking us to pay attention. Pay attention to the frog. Pay attention to the west wind. Pay attention to the boy on the raft, the lady in the tower, the old man on the train. In sum, pay attention to the world and all that dwells therein and thereby learn at last to pay attention to yourself and all that dwells therein.
We all pay too much for health care. Far too many do not go to the doctor or fill a prescription because it simply costs too much.
All I wanted was attention from girls when I was a kid. Then I got my braces off, and then there was too much attention, and I was also mad that they didn't pay attention to me in the first place. Then I was just like, I couldn't put on blinders and focus on one because there were too many options.
Playing for Iceland, you always find the stats are against you, so I never pay too much attention to them.
I think there's a danger with any great art, that if you begin to test your ideas on other people, and get their opinions before making decisions, or if you pay too much attention to what other people say about what you create, that it really pollutes your expression. I think that I'm much more about pure art and honesty and expressing exactly what I feel, and not caring so much what anyone says. However, I do respect, and I do pay attention to everyone's comments. And I do take them into consideration. But I don't base my decisions by it
Whether for company or isolation or just to make it a pleasurable experience, I have music in my ears all the time. I tend to listen to the same things, so I don't really pay too much attention to it. But it's there, and it's nice, and I do pay more attention to it than I probably should. I think, 'How can I use this music in something?'
What we pay for with our lives never costs too much.
If you pay too much attention to hate, they win...they bring you down. Too much love in the world to deal with that nonsense. Be positive.
The current fast food that we have is inexpensive when you buy it, but the long-term costs of eating it and the long-term costs to society, are much too high. This cheap food, when you add up all the total costs, is much too expensive.
I think the biggest issue for legacy media - both TV and film - is that it just costs too much money to develop a TV series or movie. And most of them don't work. Then the one that works has to pay for the rest.
To discover what you really believe, pay attention to the way you act -- and to what you do when things don't go the way you think they should. Pay attention to what you value. Pay attention to how and on what you spend your time. Your money. And pay attention to the way you eat.
There were signs. Probably more of them than I ever caught, even after the fact. But I missed them all. Maybe because I wasn’t looking for them. I was too busy checking over my shoulder at the fire I’d just come through to pay much attention to the thousand-foot cliff looming in front of me.
I tried too much and too hard to get people to pay attention to what I was doing, and so paying less attention to what I actually wanted to do. It's something you see a lot with very young bands who are desperate to get a record deal so they're trying to sound like something else.
From where I sit I see the digital cinema creating sloppiness on the part of filmmakers because they know if they really get in trouble they can fix it later. So they don't pay that much attention, and of course it costs a lot of money.
Don’t pay attention to those who offer too much.
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