A Quote by Richard Thaler

Traditional economics is based on imaginary creatures sometimes referred to as 'Homo economicus.' I call them Econs for short. Econs are amazingly smart and are free of emotion, distraction or self-control problems. Think Mr. Spock from 'Star Trek.'
Economists operate with this image of the homo economicus, the rational economic agent, and while such agents are rare in the wider world, they are common in economics departments. Exemplifying the homo economicus paradigm, economists typically choose their research projects and hypotheses so as to promote their own careers, to maximize their lifetime income. This explains the astonishing pressures toward conformity in academic economics: how deviant views (except those by a few who have already achieved stardom) get crushed by an army of conformists.
I grew up watching 'Star Trek.' I love 'Star Trek.' 'Star Trek' made me want to see alien creatures, creatures from a far-distant world. But basically, I figured out that I could find those alien creatures right on Earth. And what I do is I study insects.
The word impossible contains the word possible' What's that-- some Zen thing?' I think Star Trek. Mr. Spock.
A nudge is some feature of the environment that changes the behaviour of humans but would not change the behaviour of rational economic agents, what we call Econs.
When Gene first contacted me for 'Star Trek,' he gave me the part of Spock to read! I'm glad I didn't take it because I don't think anyone could have played Spock better than Leonard Nimoy.
'Star Trek' is science fiction. 'Star Wars' is science fantasy. Based on the episodes I worked on, I think with 'Star Wars: Clone Wars,' we're starting to see a merging, though. It does deal, philosophically, with some of the issues of the time, which is always something 'Star Trek' was known for.
Spock is a huge mythical character that even people who aren't 'Star Trek' fans like.
We are, after all, homo economicus.
I don't consider it jumping ship. The 'Star Trek' philosophy is to embrace the diversity of the universe, and 'Star Wars' is part of that diversity. I also think 'Star Trek' and 'Star Wars' are related beyond both having the word 'Star.'
When dealing with people, let us remember that we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity. ...Any fool can criticize, condemn, and complain - and most fools do. But it takes character and self-control to be understanding and forgiving.
It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Long before being nerdy was cool, there was Leonard Nimoy. Leonard was a lifelong lover of the arts and humanities, a supporter of the sciences, generous with his talent and his time. And of course, Leonard was Spock. Cool, logical, big-eared and level-headed, the center of Star Trek’s optimistic, inclusive vision of humanity’s future. I loved Spock.
I think origin stories are a great way to get people reinvested in a story. I mean, we originally accepted 'Star Trek' without knowing anything about Kirk or Spock. All we needed to know was that it took place in the future.
I didn't realize it at first, but the Doctor is in the same spirit as those natural 'outsider' characters 'Star Trek' series have, like Spock and Data.
Cool, logical, big-eared and level-headed, the center of Star Trek's optimistic, inclusive vision of humanity's future. I loved Spock.
How could I have kept out this incredible fiction? That's when it all started for me. I was, and still am, a HUGE Star Trek fan. "Songs Of The Ocean" is my tribute to this great story, and it's based on the Star Trek IV movie, the one in which they go back in time. [The Voyage Home ; It's the one where they bring a pair of whales to the future -ed.]
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