A Quote by Rick Rubin
I think with certain artists you want to hear their album... and then there are other artists who I like where maybe it's more about the single. I don't think there is going to be one way that everything works.
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There are so many artists these days that are trying to imitate other artists and go for a certain style; there's a lot of bullshit in the music industry. I don't want to deviate from anything else other than the music, cause that's why I listen to my favorite records - not because I like the way the artists dress.
There's certain artists that are meant to have certain paths and go the way of the corporate world. And then there are artists who are artists.
I think the record industry has gotten to be more about labels wondering what the new single is rather than labels nurturing artists. It's gotten away from making a full album of music that someone would want to listen to all the way through.
I think for us, we don't feel like the future of music is in the act of being a record company. We feel like the future of the music business is in empowering artists to have better and better tools to communicate with their fans. We want to be people who are saying to artists, "Look, you don't need that company over there to release your album. You can do it this way." Almost more of a band partnership than a label-artist relationship. Not about ownership of content, but about empowerment.
I very often think about doing things that I would want other artists to do. Like, if I'm a fan of whoever, I want to be treated a certain way. So I realized it came off almost elitist to ignore the whole world of Twitter and Facebook.
I think there can be a misrepresentation of who I am a lot of times because I might be more quiet than other artists. I don't walk in the room going, "Here I am!" I'm going to be the guy standing in the corner taking everything in. I think that can be taken the wrong way, as if I'm not interested in what's going on around, but it's not really the case.
Back in the day, artists could be mysterious. Now, people want to know and hear everything about you. They want to see and feel the mess that is life - and who are bigger messes than artists?
Before I think we was emcees, we was more or less narrators too. Because if you look at the early '80s hip hop, it was so much creativity goin' on with artists like then, like Slick Rick, then you had Rakim, and you had these different kind of artists back then. And we was a marble cake of all these artists. So I didn't have a problem with writin' stories because I felt like that was somethin' I loved to do. Even to this day, I really consider myself an entertainer-slash-narrator. I like to talk about stuff that goes on.
I think the entrepreneurial activities that make art visible and attractive are what lure people into the amusement park that SoHo has become or that Bushwick or Williamsburg has become. It's not that outsiders come to an area because they hear artists are living there. A lot of people came who were not that interested in living with artists, but they were interested in living like artists and socializing the way that they thought artists socialized.
My tiny baby blossoming art collection is comprised of works by artists I have either assisted or been mentored by, artists I am friends with, or artists I have traded with. As much as I want to and aspire to acquire works from established artists, I love acquiring works from my contemporaries in order to participate in this moment in time. The advice I would give is know what you like, take your time, and invest in things you feel connected to, as opposed to buying something because it seems cool or "of-the-moment."
All artists are anarchists in some way - some more extreme than others, but it's something that I think artists are supposed to do. We're supposed to present a different angle on everything, and I certainly think it is [art] as much as poetry, in my opinion.
Having more curators to go around among the artists is more effective and more efficient. The artists are better looked after so you get better works. What isn't so effective is actually that some visitors and some members of the press really want a single voice with which they can relate.
I think what really separates artists from the rest of the world is that artists feel like they have permission to keep exploring and expressing their process. Most people censor that because they don't think it's good enough. Everything is measured against this patriarchal hierarchy of value, as if one person's singing voice is more important than another's.
Companies like Spotify, the new Apple service, and all the others are really going to have to pay artists more. And I think it's a matter of time; I think a lot of these companies and the individuals that are involved in them realize that as well. They know that artists are not getting what they should be getting.
From the outside-in, Atlanta is kind of perceived as like popcorn. People don't respect it as having artists such as myself and EarthGang and other lyrical talents and album-worthy artists.
Coming from a YouTube perspective, a lot of times you kind of limit yourself and think, 'Oh, artists from the real world wouldn't want to work with someone who's made their career on YouTube.' But more and more, I'm realizing that artists from both sides are learning that we can benefit from each other.
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