A Quote by Rick Rubin

I've always been an outsider. When I did magic, I was the only kid. When I worked with Johnny Cash, I was completely out of place in Nashville. And when I started Def Jam, I was the only white guy in the hip-hop world.
I listen to a lot of hip hop artists, and I think hip hop and poetry go hand in hand. The 'Def Jam Poetry' on HBO is just so sick to me.
I'm a small-time white kid trying to represent hip-hop. If a hip-hop artist comes up and beats me in a battle, who did they beat? A small-town white kid who ain't never been an MC, who ain't never done nothing. Now if an MC comes to battle and they get beat by a small-town white boy, that's MC suicide.
Even though hip-hop started as a battle format, different artists appeared on each other's records or hung out in the same clubs, supporting each other. That was a profound influence. Also, hip-hop, to me, represents limitless possibility. Hip-hop is always evolving. People say, "Oh, it's a very commercial thing, it's too R&B." But in six months, a record is gonna come out that will completely change that.
I have always been involved with radio, whether it was as an artist talking to radio about my own songs, or as a promotion man at Def Jam to working records through my company. In 2000 I was asked to host a show in Norfolk VA and through that show I was then asked to host the morning show in Detroit. The concept of the show was around Hip Hop. We were active in the community and we wanted to do a local show that had a hip hop feel around it.
I don't know enough about hip-hop, though I've heard some great hip-hop. I just did a thing with Qwest Love - we did a performance together in Memphis at the Folk Alliance Festival, and we had a great jam and a conversation.
Don Cornelius did not want to see how I really danced - I was doing hip-hop, and it was foreign to people out in California. They only knew about popping and locking, so they were not keen on hip-hop dancing.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
There needs to be structures in place to do something about misrepresentation about hip hop. When awards are given out and the media talk about hip hop, they're confused because they haven't done their homework on it so you have a case where there's an award for the most pop song in the world and it's called 'hip hop'.
Hip-hop started with street poets with great lyrical skills, and that's what hip-hop has always been about for me.
I have the weirdest career in hip-hop, and I say that because I started so young. I started So So Def when I was 17 years old.
My entryway into hip-hop was - my biggest introduction was obviously like, you know, the Def Jam, Run D.M.C., Beastie Boys, like, that conglomerate.
Socially, hip-hop has done more for racial camaraderie in this country than any one thing. 'Cause guys like me, my kids - everyone under 45 either grew up loving hip-hop or hating hip-hop, but everyone under 45 grew up very aware of hip-hop. So when you're a white kid and you're listening to this music and you're being exposed to it every day on MTV, black people become less frightening. This is just a reality. What hip-hop has done bringing people together is enormous.
I was a bit of an outsider in the hip-hop world because I was a scratch kid and people weren't necessarily trying to hear that all the time.
I’m not the smartest guy in the world, but I’m certainly not the dumbest. I mean, I’ve read books like "The Unbearable Lightness of Being" and "Love in the Time of Cholera", and I think I’ve understood them. They’re about girls, right? Just kidding. But I have to say my all-time favorite book is Johnny Cash’s autobiography "Cash" by Johnny Cash.
I grew up with, maybe not the best hip-hop in the world, but a lot of hip-hop. Will Smith was, like, my jam when I was, like, 9 or 10 years old.
My definition of hip hop is taking elements from many other spheres of music to make hip hop. Whether it be breakbeat, whether it be the groove and grunt of James Brown or the pickle-pop sounds of Kraftwerk or Yellow Magic Orchestra, hip hop is also part of what they call hip-house now, or trip hop, or even parts of drum n' bass.
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