A Quote by Rick Santorum
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
Producing and distributing premium TV entertainment content is more 'global' now than at any point in the history of the business. World Screen does an excellent job in following the news, trends and key players. It's a must-read for those in the business of global TV and brings us that much closer to prospective buyers and distributors of our premium content.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
The next evolution of content marketing is not more content; it's better distribution.
Unfortunately most easily-digested entertainment has as much actual content as a Spongebob Squarepants episode, so the trick is to try to fit actual nourishing content into enjoyable entertainment.
Everyone has a really short attention span, and you have to bombard them with content, content, content.
Television is by nature the dominator drug par excellence. Control of content, uniformity of content, repeatability of content make it inevitably a tool of coersion, brainwashing, and manipulation.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
I was as content Off-Broadway as I was in a big Hollywood movie, and, I just try to be content wherever I am, you know.
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.
Out of sheer respect for the people I look up to in the industry, I do say 'yes' to projects at times. It helps me learn a lot. Also, if I am playing a small role in a good, content-driven film, I say yes to it. But there have been times when I said 'no' to films because I was not convinced with the content.
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