A Quote by Rick Stein
A lot of my customers wouldnt go to a McDonalds but we are all after the same thing in this business: pleasing the customer. I dont know why people get so aerated about it. I like McDonalds.
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Why is McDonalds still counting? How insecure is this company? 40 million, 80 billion million jillion killion tillion... who cares? Is anyone really impressed by that any more? Ooh, 89 billion sold? All right, I'll have one! I'm satisfied! I'd like to tell the CEO of McDonalds, "Look. We all get it, okay? You've sold a lot of hamburgers. Whatever the number is, just put up a sign, 'McDonalds: We're Doing Very Well.' We are tired of hearing about every goddamn one of them."
I don't go to McDonalds, but when I was working for Gourmet magazine in New York City, my daughter liked to go there. I was completely paranoid that someone would recognize me there and say, 'Gourmet critic spotted at McDonalds! Buying a Happy Meal!'
McDonalds used to be my favorite place to eat, until my metabolism changed in my late 30s. Before that, I would have no hesitation about walking into McDonalds and getting two cheeseburgers and fries and enjoying every last bite.
There's a lot of people who don't understand the touring and the party scene and it's like, go to bed late, wake up early, drive for hours, play a show, meet crazy drunk people and all that stuff. I would rather be doing that than like McDonalds or something like that though. It's definitely fun but it's a lot of work.
I like first class, but I don't like first class people - I prefer the people in coach. I like fine restaurants, but prefer the taste of McDonalds. I like to be perfect, but I don't like perfection - I think it's dangerous. There is nothing after perfection. I know, I am a walking contradiction.
A successful business is a good way to create significant wealth, but not every business will grow into a News Corporation or a McDonalds.
I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.
A lot of bands are going out and playing for nothing. A lot of bands will go out and get paid, but the gas tank will eat up their paycheck. When they manage to sell a t-shirt or two, there is a little bit of leftover money there so that they don't have to have McDonalds that day. They can actually eat something decent with possibly a bit of cash leftover. It's a huge part of the business now.
I think, fundamentally, music is something inherently people love and need and relate to, and a lot of what's out right now feels like McDonalds. It's quick-fix. You kind of have a stomachache afterwards.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.
Whenever I go past McDonalds I get very, very angry.
In Sweeden every city looks the same. I've been to sixteen cities, and every single city is the same! The same cobblestone, the same McDonalds, the same everything. Everything was designed by the same guy. They must have saved a lot of money when they designed all the cities.
A lot of heavyweights, with the exception of a few Eastern Europe fighters, they really look like being a heavyweight is just like, who can eat the most Pizza Hut and McDonalds.
If you get down about the state of American culture, just remember there are still more public libraries in this country than there are McDonalds.
Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
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