A Quote by Rita Gunther McGrath

Exploiting a sustainable competitive advantage is great... If you can find it. — © Rita Gunther McGrath
Exploiting a sustainable competitive advantage is great... If you can find it.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
The ability to learn faster than competitors may be the only sustainable competitive advantage.
The fundamental basis of above-average performance in the long run is sustainable competitive advantage.
The rate at which organizations learn may soon become the only sustainable source of competitive advantage.
The truth is that intelligence, knowledge, and domain expertise are vastly overrated as the driving forces behind competitive advantage and sustainable success.
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies
Kevin Systrom of Instagram used to work for us as a consultant in the early days of Mint. I knew him a long time ago. Maybe I could have gotten in there. But with photo sharing, I don't know if there's an obvious business model. I don't think there's a competitive, sustainable advantage.
Design is the last great competitive advantage.
We know we cannot defend to be kind to animals until we stop exploiting them - exploiting animals in the name of science, exploiting animals in the name of sport, exploiting animals in the name of fashion, and yes, exploiting animals in the name of food.
I think that a lot of players and a lot of teams don't think of contact lenses as being a part of that essential gear but it truly is. You want every competitive advantage you can find and obviously having great vision is one of those advantages.
There is an adage in business that says that you should only compete when you have a competitive advantage. When it comes to cybersecurity, Maryland has a whole host of competitive advantages.
Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
Control your expenses better than your competition. This is where you can always find the competitive advantage.
[In picking stocks] You really have to know a lot about business. You have to know a lot about competitive advantage. You have to know a lot about the maintainability of competitive advantage. You have to have a mind that quantifies things in terms of value. And you have to be able to compare those values with other values available in the stock market.
You won't find a CEO who doesn't talk about a 'powerful culture' as a source of competitive advantage. At the same time, you'd be hard-pressed to find a CEO who has much of a clue about the strength of that culture.
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